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The CPA decreased by 40% to 90% (depending on the language/market targeted.
The CTR also came up, even though it wasn't the primary focus, but this mainly came from a more optimised list of keywords.
Results kept on improving during the 1 year and a half of management.
Management paused due to covid.
Decrease the CPA and avoid irrelevant traffic
The campaigns were using very broad keywords (like "study") and using 3 languages in the same campaign (FR, EN, ES).
First steps was to refine the list of keywords to the most relevant (sicne the budget was quite small).
Second step was to split the 3 languages in 3 different campaigns.
Last step was to change the ads to make them CPA oriented, rather than CTR oriented (the goal was to avoid the irrelevant clicks from people being simply curious about how it is like to study abroad).
The CPA decreased by 40% to 90% (depending on the language/market targeted.
The CTR also came up, even though it wasn't the primary focus, but this mainly came from a more optimised list of keywords.
Results kept on improving during the 1 year and a half of management.
Management paused due to covid.
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We were tasked with uncovering potential audiences, testing messaging and visuals, as well as landing pages, to understand and project potential KPIs.
Once we had initial benchmarks, our goal was to improve the performance, polish the messaging, and help the client raise the necessary capital by showcasing initial achievements.
This brand had horrible open and click rates. I was able to raise those metrics by executing best practices and sharing non-sales-based information that led to sales and good email engagement in just 2 months.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
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In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
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