Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
The CPA decreased by 40% to 90% (depending on the language/market targeted.
The CTR also came up, even though it wasn't the primary focus, but this mainly came from a more optimised list of keywords.
Results kept on improving during the 1 year and a half of management.
Management paused due to covid.
Decrease the CPA and avoid irrelevant traffic
The campaigns were using very broad keywords (like "study") and using 3 languages in the same campaign (FR, EN, ES).
First steps was to refine the list of keywords to the most relevant (sicne the budget was quite small).
Second step was to split the 3 languages in 3 different campaigns.
Last step was to change the ads to make them CPA oriented, rather than CTR oriented (the goal was to avoid the irrelevant clicks from people being simply curious about how it is like to study abroad).
The CPA decreased by 40% to 90% (depending on the language/market targeted.
The CTR also came up, even though it wasn't the primary focus, but this mainly came from a more optimised list of keywords.
Results kept on improving during the 1 year and a half of management.
Management paused due to covid.
Paid Ads
Education
Put your e-mail in and we'll arrange a consultation call for you
PACHAMAMA enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.
Daytona Homes' #1 goal was to grow its online leads. In a crowded and competitive market, they knew that digital advertising was needed in their marketing strategy and for the success of the business.
They didn't just want to work with a digital advertising agency, they wanted to work with a group of specialists to ensure the success of their campaigns.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
