The CPA decreased by 40% to 90% (depending on the language/market targeted.
The CTR also came up, even though it wasn't the primary focus, but this mainly came from a more optimised list of keywords.
Results kept on improving during the 1 year and a half of management.
Management paused due to covid.
Decrease the CPA and avoid irrelevant traffic
The campaigns were using very broad keywords (like "study") and using 3 languages in the same campaign (FR, EN, ES).
First steps was to refine the list of keywords to the most relevant (sicne the budget was quite small).
Second step was to split the 3 languages in 3 different campaigns.
Last step was to change the ads to make them CPA oriented, rather than CTR oriented (the goal was to avoid the irrelevant clicks from people being simply curious about how it is like to study abroad).
The CPA decreased by 40% to 90% (depending on the language/market targeted.
The CTR also came up, even though it wasn't the primary focus, but this mainly came from a more optimised list of keywords.
Results kept on improving during the 1 year and a half of management.
Management paused due to covid.
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TechIS is a fantastic company that offers coding bootcamps online, completely remotely.
We had the challenge of almost halving their CPA (meetings booked) in a US-only campaign structure.
Having limited access to the process and infrastructure this was almost entirely down to us to increase campaign efficiency, curate content and optimise ads.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.