Julie came to me in search of a revamped web presence and to start digital marketing with an emphasis on selling videos, merch, and live Pilates/Fitness training online.

She had never embarked on any digital marketing and was completely in the dark about how digital works, what's possible, costs, etc.

She is another candidate I've helped go from nothing to something when it comes to marketing on the web, social, mobile, and thru digital ads.

To start with, we helped Julie think, for the first time, about what specifically she wanted to achieve. Most clients think too much about the "big picture" and not enough about identifying and expanding on the specific, individual things they want to accomplish. We helped her set atomic, realistic goals that we couldn't work toward by establishing solid digital marketing fundamentals:

• New website with SEO emphasis on pages designed to support her objectives
• E-commerce store with gated content for her video sales
• Online scheduling and classes
• Social media coordination and integration
• Optimal web copy and content
• Monthly email automation and copy
• Monthly targeted blogs and new content for industry-specific outlets
• Marketing tools such as Hootsuite, Mailchimp, Mouseflow, and many more