Julie, for the first time, is now experiencing growth from outside her in-person service area in Los Angeles. As well, she is now developing a social following and gaining subscribers to her video plans, expert advice, and status in the fitness industry.


We are continuing ongoing support to her efforts on a monthly basis and her numbers for organic are doubling (or more) each month.

The Challenge

Julie came to me in search of a revamped web presence and to start digital marketing with an emphasis on selling videos, merch, and live Pilates/Fitness training online.


She had never embarked on any digital marketing and was completely in the dark about how digital works, what's possible, costs, etc.


She is another candidate I've helped go from nothing to something when it comes to marketing on the web, social, mobile, and thru digital ads.

The Process

To start with, we helped Julie think, for the first time, about what specifically she wanted to achieve. Most clients think too much about the "big picture" and not enough about identifying and expanding on the specific, individual things they want to accomplish. We helped her set atomic, realistic goals that we couldn't work toward by establishing solid digital marketing fundamentals:

  • New website with SEO emphasis on pages designed to support her objectives
  • E-commerce store with gated content for her video sales
  • Online scheduling and classes
  • Social media coordination and integration
  • Optimal web copy and content
  • Monthly email automation and copy
  • Monthly targeted blogs and new content for industry-specific outlets
  • Marketing tools such as Hootsuite, Mailchimp, Mouseflow, and many more

The Solution

Julie, for the first time, is now experiencing growth from outside her in-person service area in Los Angeles. As well, she is now developing a social following and gaining subscribers to her video plans, expert advice, and status in the fitness industry.


We are continuing ongoing support to her efforts on a monthly basis and her numbers for organic are doubling (or more) each month.

Skills Used

Copywriting,SEO,Marketing Strategy,Content Marketing,Web Development,Web Development,Email Marketing

Industry

Sports, Outdoors & Fitness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

10

ROAS

Ski-Doo Outlet

The client migrated from Shopify to WooCommerce platform and gained 20% total revenue YoY via digital advertising.

Google Shopping Ads remarkably achieved 2000% ROAS on a consistent and scaling basis ($5000/day spend)

GetAgent

GetAgent is a UK-based real estate agent comparison website that uses data to showcase the best performing real estate agents in every local area. They generate revenue by charging for introduced home sellers to the estate agents.


We were driving a lot of traffic to our pages but only a low double digit percentage of traffic were converting into leads. Given our acquisition strategy of pursuing a target audience in high intent channels, we knew we could perform better.

Northeastern University

3.5

ROAS

Sock It To Me

Upon starting new management for any new brand, I find that after an audit there are several key changes that need to be made including structure, creative, and targeting. This was the case for SITM. They sell crazy fun socks but they were targeting crew socks, knee high socks etc. Along with restructuring their campaigns,

Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.