Julie Turner Movement Case Study

The Challenge

Julie came to me in search of a revamped web presence and to start digital marketing with an emphasis on selling videos, merch, and live Pilates/Fitness training online.

She had never embarked on any digital marketing and was completely in the dark about how digital works, what's possible, costs, etc.

She is another candidate I've helped go from nothing to something when it comes to marketing on the web, social, mobile, and thru digital ads.

The Process

To start with, we helped Julie think, for the first time, about what specifically she wanted to achieve. Most clients think too much about the "big picture" and not enough about identifying and expanding on the specific, individual things they want to accomplish. We helped her set atomic, realistic goals that we couldn't work toward by establishing solid digital marketing fundamentals:

New website with SEO emphasis on pages designed to support her objectives
E-commerce store with gated content for her video sales
Online scheduling and classes
Social media coordination and integration
Optimal web copy and content
Monthly email automation and copy
Monthly targeted blogs and new content for industry-specific outlets
Marketing tools such as Hootsuite, Mailchimp, Mouseflow, and many more

The Solution

Julie, for the first time, is now experiencing growth from outside her in-person service area in Los Angeles. As well, she is now developing a social following and gaining subscribers to her video plans, expert advice, and status in the fitness industry.

We are continuing ongoing support to her efforts on a monthly basis and her numbers for organic are doubling (or more) each month.

Website

https://www.julieturnermovement.com

Skills Used

Copywriting,SEO,Marketing Strategy,Content Marketing,Web Development,Web Development,Email Marketing

Industry

Sports, Outdoors & Fitness

Results by the numbers

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