The Challenge

The Process

The Solution

Skills Used

Paid Ads,Paid Ads,Copywriting

Industry

Travel & Leisure

Results by the numbers

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Celebrante

Celebrante is an Australian celebrant directory which makes money from celebrants when users make an enquiry with them through the Celebrante website.

The business model is simple, generate enquiries through the website at less than it costs in marketing to generate the enquiry.

The previous owner was forced to sell the website after rising Google AdWords costs had made the website no longer profitable.

Lance Tapsell, a long-time celebrant and customer of the site decided to purchase it and try to get it profitable again.

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This is a weight loss product that was entering a competitive market. Our unique challenge was being able to demonstrate that the product worked since the science behind it occurs on the inside of the stomach and we had no way of showing this in real-time.

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