The Challenge

The Process

The Solution

Skills Used

Paid Ads,Paid Ads,Copywriting

Industry

Travel & Leisure

Results by the numbers

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More Case Study

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ROAS

Momondo

Meta search that was disrupting the industry by offering special deals and global reach partnerships.

Momondo had received a $30M investment to scale up their business globally.

They had defined target growth goals for specific markets where opportunity had been identified.

Launched different products to the market such as flight search, hotel search, car rental and packages.

They also launched an app and a newsletter as a way to reengage with the audience.

Dine en blanc

introduce event to madrid for the first time, 2 years n a row

Schlumberger

Schlumberger is the world's largest oil & gas services company. In my capacity as their first ever full-time digital marketer, I was responsible for a range of work to help the company implement best practices, including:


  • Development of an in-house manual for on-page optimization for the company's writers.
  • Conducting a range of SEO audits for the company's lines of business.
  • Creating a range of dashboards in Google Data Studio to incorporate data from Google Analytics, Google Search Console and SEMrush to show decision makers at a glance how their content was performing in organic search.
  • Management of the bulk of the company's Google and Bing paid search campaigns.

The Penny Hoarder

Revamping their entire online brand identity and reaching an entirely new audience on social media.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.