BudgetNet had established themselves as a highly respected provider of NDIS plan management services over their short history. 

Their growth had been on the back of word of mouth, referrals and paid search.

With more and more competition entering the market, however, they had noticed their cost per click and return on investment on paid search campaigns get slowly chipped away. 

They knew that longer term, they needed an SEO strategy in place to protect their online presence in the market.

Existing challenges within the account limited their ability to test new prospecting strategies and limited their growth potential. For example, prior to our involvement, the majority of the budget was dedicated toward branded search campaigns, as many competitors were bidding on their branded terms in hopes to capture away TaxJar's most valuable traffic. Unfortunately, this fierce competition resulted in higher-than-expected costs and required much of the focus, energy, and budget.

Even after successfully freeing up budget from the branded search issues, profitably acquiring new business was no easy feat. Tax services are consumed on an as-needed basis. A brand awareness effort would only be effective if the messaging was powerful and the timing was perfect. That is, even if a business owner hears about TaxJar and thinks they should sign up for the services, it’s typically something that is pushed on the back-burner.

More than ever, if would be crucial to meet their potential customers when they are actively in the market for tax services and in the medium in which they would best respond to our messaging.

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Just Melt Med spa wanted to generate qualified leads for its services and convert more people into clients in a cost-effective way using SEO and content marketing.