Karys Layne Candles is a high end, hand poured candle brand located in Canada. While product development was their core competency, marketing was not. Our agency worked with Karys Layne Candles on several projects:
While we mutually enjoyed working together, Karys Layne Candles decided to focus on their B2B branch and minimize their B2C operations.
Social Media Management
Home & Garden
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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.

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