The Challenge

Karys Layne Candles is a high end, hand poured candle brand located in Canada. While product development was their core competency, marketing was not. Our agency worked with Karys Layne Candles on several projects:

  • create a new website focused on e-commerce (switched from Squarespace to Shopify) and designed + developed the new website to convert for sales, as well as reflecting a high end brand as the owner requested. We are proud to showcase that this website achieved what we are looking for, mainly possible through custom design work
  • social media management - we worked with Karys Layne Candles to create engaging content and manage their social media accounts. We worked tirelessly to grow their follower base and implemented several creative and structured strategies such as: contests, partnerships, influencer collaborations
  • Pinterest management: as a secondary traffic source to Facebook advertising, we managed to grow this brand's Pinterest monthly impressions from 14k to 200k in just two short months


While we mutually enjoyed working together, Karys Layne Candles decided to focus on their B2B branch and minimize their B2C operations.

The Process

The Solution

Skills Used

Social Media Management

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.4

ROAS

UTV Source

Increase e-commerce sales via Google/Bing Ads profitability at higher spend levels ($150-$200k/mo starting spend).

0.71

CPL

Waverly Gym

They were looking to acquire new customers through better marketing.

0

ROAS

SlingerBag

  1. Bringing a product to market requires months of strategy and research into the target market. Slinger Bag hit the market for the first time with their portable tennis ball launcher, so our understanding of the U.S. tennis player and general consumer sports goods market was imperative. The product was also set to launch in the U.K, which required a separate strategy.  
  2. Generating brand awareness, especially for a new brand, requires an essential mix of paid search and social campaigns and an effectively designed landing page to optimize traffic for sales. 
  3. COVID-19 initially shut down manufacturing and continued to add unforeseen manufacturing and shipping delays throughout 2020


Realplay

When this client came to us, he wanted his videos edited into a montage each week. At the time, I didn't have a resource to help him with it, but through some hard work, we were able to find a solution for him that works. Currently, he looks forward to see what we come up each week!

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.