60% increase in social media followers
1,585% increase in social brand mentions
869% increase in social media engagement
25 influencers activated with 209% ROAS
Katz Gluten Free is a trusted brand that vastly over-delivers on taste versus other gluten-free baked good options. Their products are available in all 50 states, at large mass retailers like Walmart & Target, as well as specialty natural food stores, and online. They were in need of a full social media makeover.
I helped them develop high-quality social media content and activate gluten-free/celiac influencers to expand their reach and brand awareness in this niche market.
60% increase in social media followers
1,585% increase in social brand mentions
869% increase in social media engagement
25 influencers activated with 209% ROAS
Marketing Strategy,Social Media Management,Content Marketing
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Product: Twitter analytics and growth app
Challenge: The platform acquired 1M free users organically but very few converted to paid customers
Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions
Results: converted 10% of free users into paid customers, both premium and enterprise
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