60% increase in social media followers
1,585% increase in social brand mentions
869% increase in social media engagement
25 influencers activated with 209% ROAS
Katz Gluten Free is a trusted brand that vastly over-delivers on taste versus other gluten-free baked good options. Their products are available in all 50 states, at large mass retailers like Walmart & Target, as well as specialty natural food stores, and online. They were in need of a full social media makeover.
I helped them develop high-quality social media content and activate gluten-free/celiac influencers to expand their reach and brand awareness in this niche market.
60% increase in social media followers
1,585% increase in social brand mentions
869% increase in social media engagement
25 influencers activated with 209% ROAS
Marketing Strategy,Social Media Management,Content Marketing
Food & Drink
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GetAgent is a UK-based real estate agent comparison website that uses data to showcase the best performing real estate agents in every local area. They generate revenue by charging for introduced home sellers to the estate agents.
We were driving a lot of traffic to our pages but only a low double digit percentage of traffic were converting into leads. Given our acquisition strategy of pursuing a target audience in high intent channels, we knew we could perform better.
Calian is a large B2B/B2G professional services company, publicly traded on the Toronto Stock Exchange. When I started with Calian in early 2019, they had a Drupal 7 website that had been somewhat neglected and had technical issues, and the design and content were overall unimpressive, and not representative of a strong brand with an umbrella of highly specialized solutions. They were also lacking a social media strategy, appropriate analytics tracking, marketing automation and a modern CRM solution.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.