60% increase in social media followers
1,585% increase in social brand mentions
869% increase in social media engagement
25 influencers activated with 209% ROAS
expert
Katz Gluten Free is a trusted brand that vastly over-delivers on taste versus other gluten-free baked good options. Their products are available in all 50 states, at large mass retailers like Walmart & Target, as well as specialty natural food stores, and online. They were in need of a full social media makeover.
I helped them develop high-quality social media content and activate gluten-free/celiac influencers to expand their reach and brand awareness in this niche market.
60% increase in social media followers
1,585% increase in social brand mentions
869% increase in social media engagement
25 influencers activated with 209% ROAS
Marketing Strategy,Social Media Management,Content Marketing
Food & Drink
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UV Vodka's challenge was to "revive" the brand and to make UV Vodka relevant again in today's competitive market. The opportunity presented was to increase brand relevancy in the alcohol and distilled beverage industry by creating an innovative, strategic marketing plan that would include a healthy mix of paid social, search and social influencer initiatives.
The client had developed a new website in WordPress, and the web developer called me in at the eleventh hour to check the site's organic optimization. I very quickly determined that the client's organic footprint would suffer badly by taking the site live. The client then redeveloped the site in Magento, and I took the lead in all matters related to organic optimization, including keyword research, content development and on-page optimization.