
60% increase in social media followers
1,585% increase in social brand mentions
869% increase in social media engagement
25 influencers activated with 209% ROAS
Katz Gluten Free is a trusted brand that vastly over-delivers on taste versus other gluten-free baked good options. Their products are available in all 50 states, at large mass retailers like Walmart & Target, as well as specialty natural food stores, and online. They were in need of a full social media makeover.
I helped them develop high-quality social media content and activate gluten-free/celiac influencers to expand their reach and brand awareness in this niche market.
60% increase in social media followers
1,585% increase in social brand mentions
869% increase in social media engagement
25 influencers activated with 209% ROAS
Marketing Strategy,Social Media Management,Content Marketing
Food & Drink
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Samsonite had a CRM database of customers but had not sent an email in over 6 months. They were looking for a fresh approach for its email marketing program to re-engage and nurture current and new customers. The challenge was to establish a new strategy and approach that would improve email open rates and click through rates to ultimately increase its ecommerce sales for its travel bags, luggage and accessories.

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