On behalf of an agency, I helped with competitive research and on-page optimizations for engagement and wedding jewelry that helped win the client. Further work involved improving the site architecture and internal linking for better accessibility.
Style & Fashion
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Working with a brand new email list and starting all email sequences and follow ups from scratch.
We collaborated with entrepreneur micro-influencers to create a user-generated content (UGC) campaign with promo codes advocating the use of Adobe Creative Cloud Express in their day-to-day and produced a 1min bumper advert with one of them for distribution on TikTok and Instagram.
The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.
Company: produces and sells parts for recreational boats like switches and breaker, as well as custom panels.
Challenge: their acquired a 40k email subscriber list that was not monetized to its fullest
Results: 15-20% increase in revenue month on month as a result of our team's email marketing efforts