From the first-month managing KIM+ONO’s marketing in 2020, KIM+ONO generated their highest ever monthly revenue up to that point in time. In the following years, growth has scaled and KIM+ONO now generates more than double 2020s average monthly revenue, with revenue continuing to scale.
I begin using a wide mix of channels and targeting strategies, including advanced retargeting based on customer purchase stages, and proactive targeting based on audience interests and similarity to existing customers. Channels included Google Search & Display, YouTube, Facebook, Amazon, Microsoft, and Pinterest.
From the first-month managing KIM+ONO’s marketing in 2020, KIM+ONO generated their highest ever monthly revenue up to that point in time. In the following years, growth has scaled and KIM+ONO now generates more than double 2020s average monthly revenue, with revenue continuing to scale.
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The client organizes fun tournaments for college students around the US.
Their eCommerce store showcases various apparel products they sell to raise funds and support their operation. They asked us to build their automated email marketing flows from scratch and had ZERO revenue from email.
Challenges
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.