Another startup we worked with - they had a freelancer who was running ads and not getting the best results.

We had to come in and make sense of the data they already had and then get them the results they needed.

• To begin, we did a comprehensive needs analysis - uncovering which pages would need to be added, and how we could structure the site so the team could continue to iterate on it.

• Next, we began devising the design system - how would the visual identity of the brand evolve to reflect this new direction?

• Finally, with these assets in hand - we planned out the entire sitemap and URL structure, so everyone knew what the final site would entail. From there, we were off to the races!

They wanted to get more customers through Google advertising

The cost of acquisition through paid channels was higher than desired.