
From the first-month managing KIM+ONO’s marketing in 2020, KIM+ONO generated their highest ever monthly revenue up to that point in time. In the following years, growth has scaled and KIM+ONO now generates more than double 2020s average monthly revenue, with revenue continuing to scale.
I begin using a wide mix of channels and targeting strategies, including advanced retargeting based on customer purchase stages, and proactive targeting based on audience interests and similarity to existing customers. Channels included Google Search & Display, YouTube, Facebook, Amazon, Microsoft, and Pinterest.
From the first-month managing KIM+ONO’s marketing in 2020, KIM+ONO generated their highest ever monthly revenue up to that point in time. In the following years, growth has scaled and KIM+ONO now generates more than double 2020s average monthly revenue, with revenue continuing to scale.
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I had a wonderful experience working with Vakilsearch in promoting their brand through different social media channels. Since Vakilsearch was a legal service provider, I learnt the techniques and tactics often used to promote such brands. Having worked with a B2C company, I would be analysing their customers' problems and stress upon them in offering good and best deals. India is a diversified country and thus, every state has different protocols, regulations and law system, nevertheless, the fundamental lies the same. For instance, the GST registration process varies in each state. The terms and jargons mentioned were challenging, however, in due course, I became an expert in writing more than 20 service pages and 200+ blogs for them.

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

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