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From the first-month managing KIM+ONO’s marketing in 2020, KIM+ONO generated their highest ever monthly revenue up to that point in time. In the following years, growth has scaled and KIM+ONO now generates more than double 2020s average monthly revenue, with revenue continuing to scale.
I begin using a wide mix of channels and targeting strategies, including advanced retargeting based on customer purchase stages, and proactive targeting based on audience interests and similarity to existing customers. Channels included Google Search & Display, YouTube, Facebook, Amazon, Microsoft, and Pinterest.
From the first-month managing KIM+ONO’s marketing in 2020, KIM+ONO generated their highest ever monthly revenue up to that point in time. In the following years, growth has scaled and KIM+ONO now generates more than double 2020s average monthly revenue, with revenue continuing to scale.
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As one of the world's leading news agencies, Reuters goes "back to the start, where there’s no bias and no agenda to tell the real story," thereby providing a critical service all Reuters employees deeply believed in. Yet as a small business unit in shrinking industry (Publishing) within a large company (Thomson Reuters), the news agency was severely limited in both staff and budget.
My challenge was to help grow revenue through the digital marketing channel for the news agency with only $100k-$200k budget and no staff support within the new agency.
Iryasa enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
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