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From the first-month managing KIM+ONO’s marketing in 2020, KIM+ONO generated their highest ever monthly revenue up to that point in time. In the following years, growth has scaled and KIM+ONO now generates more than double 2020s average monthly revenue, with revenue continuing to scale.
I begin using a wide mix of channels and targeting strategies, including advanced retargeting based on customer purchase stages, and proactive targeting based on audience interests and similarity to existing customers. Channels included Google Search & Display, YouTube, Facebook, Amazon, Microsoft, and Pinterest.
From the first-month managing KIM+ONO’s marketing in 2020, KIM+ONO generated their highest ever monthly revenue up to that point in time. In the following years, growth has scaled and KIM+ONO now generates more than double 2020s average monthly revenue, with revenue continuing to scale.
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Treasury Wine Estates is a multi-brand and multi-region wine company. I worked with the DTC business in the US to connect the consumer experience across its physical tasting room, website, subscription and phone sales channels. I was responsible for the functional roadmap for marketing and eCommerce DTC.
This is a fairly young business that the client started in this spring, so reaching a proper sales volume was part of the strategy as well.
Samsonite had a CRM database of customers but had not sent an email in over 6 months. They were looking for a fresh approach for its email marketing program to re-engage and nurture current and new customers. The challenge was to establish a new strategy and approach that would improve email open rates and click through rates to ultimately increase its ecommerce sales for its travel bags, luggage and accessories.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
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