Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
For Problem 1: Click-to-call events have decreased significantly while actual calls have remained about the same, and form submissions have increased 65% since implementing this strategy (which effectively cut the cost-per-form-submission by 35%).
For Problem 2: Bing Ads has been amazingly successful for this client, and drives about 10-15% of the traffic, with a lower conversion cost than Google Ads.
This is a long-standing client that I have been working with for some time. Several months ago, the client came to me with two issues: 1, the click-to-call events from Google Ads weren't leading to many actual calls and they needed more form submissions; and 2, they needed more traffic.
For Problem 1: After ensuring that the tracking was working correctly in Google Tag Manager, I did some digging into the campaigns that had the largest number of click-to-call events. The events seemed to be coming mostly from the display campaigns, and after doing some digging into these campaigns, I saw a lot of click-to-call events from sources that didn't seem like they would convert (like international calling apps)--so these people were likely clicking on the phone icon on the client's website, but not actually calling. I ended up changing the campaign settings to optimize for form submissions and click-to-email events.
For Problem 2: Because Bing attracts an older, more affluent audience, I suggested testing out Bing Ads to see if we could get more traffic and a lower CPC and lower conversion cost.
For Problem 1: Click-to-call events have decreased significantly while actual calls have remained about the same, and form submissions have increased 65% since implementing this strategy (which effectively cut the cost-per-form-submission by 35%).
For Problem 2: Bing Ads has been amazingly successful for this client, and drives about 10-15% of the traffic, with a lower conversion cost than Google Ads.
Paid Ads,Paid Ads
Real Estate
Put your e-mail in and we'll arrange a consultation call for you
They enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.
My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.
Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve client satisfaction and social media growth simultaneously.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
.png)
The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
