Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
For Problem 1: Click-to-call events have decreased significantly while actual calls have remained about the same, and form submissions have increased 65% since implementing this strategy (which effectively cut the cost-per-form-submission by 35%).
For Problem 2: Bing Ads has been amazingly successful for this client, and drives about 10-15% of the traffic, with a lower conversion cost than Google Ads.
This is a long-standing client that I have been working with for some time. Several months ago, the client came to me with two issues: 1, the click-to-call events from Google Ads weren't leading to many actual calls and they needed more form submissions; and 2, they needed more traffic.
For Problem 1: After ensuring that the tracking was working correctly in Google Tag Manager, I did some digging into the campaigns that had the largest number of click-to-call events. The events seemed to be coming mostly from the display campaigns, and after doing some digging into these campaigns, I saw a lot of click-to-call events from sources that didn't seem like they would convert (like international calling apps)--so these people were likely clicking on the phone icon on the client's website, but not actually calling. I ended up changing the campaign settings to optimize for form submissions and click-to-email events.
For Problem 2: Because Bing attracts an older, more affluent audience, I suggested testing out Bing Ads to see if we could get more traffic and a lower CPC and lower conversion cost.
For Problem 1: Click-to-call events have decreased significantly while actual calls have remained about the same, and form submissions have increased 65% since implementing this strategy (which effectively cut the cost-per-form-submission by 35%).
For Problem 2: Bing Ads has been amazingly successful for this client, and drives about 10-15% of the traffic, with a lower conversion cost than Google Ads.
Paid Ads,Paid Ads
Real Estate
Put your e-mail in and we'll arrange a consultation call for you
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
