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For Problem 1: Click-to-call events have decreased significantly while actual calls have remained about the same, and form submissions have increased 65% since implementing this strategy (which effectively cut the cost-per-form-submission by 35%).
For Problem 2: Bing Ads has been amazingly successful for this client, and drives about 10-15% of the traffic, with a lower conversion cost than Google Ads.
This is a long-standing client that I have been working with for some time. Several months ago, the client came to me with two issues: 1, the click-to-call events from Google Ads weren't leading to many actual calls and they needed more form submissions; and 2, they needed more traffic.
For Problem 1: After ensuring that the tracking was working correctly in Google Tag Manager, I did some digging into the campaigns that had the largest number of click-to-call events. The events seemed to be coming mostly from the display campaigns, and after doing some digging into these campaigns, I saw a lot of click-to-call events from sources that didn't seem like they would convert (like international calling apps)--so these people were likely clicking on the phone icon on the client's website, but not actually calling. I ended up changing the campaign settings to optimize for form submissions and click-to-email events.
For Problem 2: Because Bing attracts an older, more affluent audience, I suggested testing out Bing Ads to see if we could get more traffic and a lower CPC and lower conversion cost.
For Problem 1: Click-to-call events have decreased significantly while actual calls have remained about the same, and form submissions have increased 65% since implementing this strategy (which effectively cut the cost-per-form-submission by 35%).
For Problem 2: Bing Ads has been amazingly successful for this client, and drives about 10-15% of the traffic, with a lower conversion cost than Google Ads.
Paid Ads,Paid Ads
Real Estate
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Challenge: underutilized email marketing list
Challenge: lack of social media presence
This brand only sells in their brick and mortar store. With email marketing our team brought in a consistent 20% more revenue and an extra $60k in sales for Black Friday (store typically makes $2.5M yearly) and with social media management we grew their sales 40% month on month.
Wedding Style struggled competing against the numerous national wedding brands
already established online. They were not ranking for many of the most popular wedding
related searches and were having difficulty retaining their advertising clients.
They wanted to improve their search engine results, their user experience and the number of brides visiting and converting into leads each month. Their ultimate goal was to increase and retain advertising clients by attracting more affluent brides to the site each month and converting them into customers.
Create and AI assist with a human touch that can deliver enterprise-grade conversational AI for an extremely specific Industry, wind power in open waters. Use the AI assistance en congresses and exhibitions as a point of gathering and sharing delicate info with invitees.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
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