When they first started:


Domain Rank: 0

Search Traffic/month: 0

Traffic Value: 0

Keywords Ranked: 0


Present Day (Nov 09/22)


Domain Rank: 52

Search Traffic/month: 4000

Traffic Value: $5,000

Keywords Ranked: 2000


They are the leaders in search traffic among their competitors, outranking every one of their direct competitors.


Awkward Media

Mayple Vetted

agency

The Challenge

Krypt offers business process and operations services for Global Trade & Supply Chain. They came to us with zero marketing channels and the bulk of their business was built from their existing networks.


They had never done SEO on their site before and their development team never made it a priority.


This meant there was a ton of work to be done on it for Google to even recognize them as a legitimate authority in their niche.


They weren't ranked for anything that generated them organic search traffic so we had to literally start from scratch.

The Process

Our team came up with a 5 step plan to get them ranking and start dominating search within their industry.


Step 1:


Get their brand name some authority with Google. We began to optimize for their brand anchors before going for any keywords. We did this because we needed to establish trust with Google and communicate to them that this is a multi national brand who needs to be recognized as such.


Step 2:


Optimize all meta tags. It's important to communicate to Google just what type of business you are. Many times the search engines get confused because your meta tags and descriptions either give conflicting information or not enough information at all. We needed to let Google know exactly the type of customers we were going after by optimizing every single page's meta tags and descriptions based on their keyword strategy.


Step 3:


The Power Is In High Authority Backlinks. We were able to create an extremely powerful backlink strategy that consisted of over 75 backlinks a month of sites with Domain Authority of 35 or higher. Good quality backlinks with quantity really sped up the optimization of this site.


Step 4:


Create a Blog and Write Consistently. We realized there were a lot of questions people were asking about their products and services. We created a blog and a content strategy that not only provided great value to their potential customers, but also revolved around our keyword strategy. We made sure we were answering the questions on their minds.


Step 5:


Interlinking. We did tons of interlinking between the blog pages and other service pages within the site that gave it more power and SEO juice for the keywords we needed to optimize.

The Solution

When they first started:


Domain Rank: 0

Search Traffic/month: 0

Traffic Value: 0

Keywords Ranked: 0


Present Day (Nov 09/22)


Domain Rank: 52

Search Traffic/month: 4000

Traffic Value: $5,000

Keywords Ranked: 2000


They are the leaders in search traffic among their competitors, outranking every one of their direct competitors.


Skills Used

SEO

Industry

Technology

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2.43

CPO

Kenko Meals

Kenko wanted to increase conversions with Facebook ads. They hadn't clearly defined their audience and we had to help them find the right customers for them.

0.34

ROAS

Premier Food Safety

This client is a food card and food manager course and testing provider. They help restaurant employees and managers gain the proper credentials they need to follow state and city guidelines. They offer both online and in-person classes and testing.


We faced several challenges.


  • They target restaurant employees and we were in the middle of a pandemic
  • The user experience of the website was not optimal
  • We were unable to track adds to cart, abandoned carts or anyone who started the purchase without completing it.


Our goals were to increase the number of sales and raise revenue while decreasing their CPA and CPC.

-79%

Cost per registration

Leeds Beckett

Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.

Specific examples of objectives set by Leeds Beckett also included:

1) Supporting the university’s growth plans through targeted and effective campaigns

2) Growing the number of applications

3) Improving efficiencies and reducing costs in all paid channels


1.96

ROAS

CoRevival

The client created a comfy face mask and wanted to quickly bring it to the mass market via Amazon. Even though they were quite familiar with how Amazon works, they wanted to be sure to give their product the BEST possible chance at success – especially in such high competition and a high volume market! So they decided that investing in a team of Amazon marketing Pro’s was the way to go. (great choice;)