Contributed to:
Working with a rapidly growing tech startup based in London.
The collaboration started just before the marketing team started to grow. I was brought in to help migrate their custom-built website to a platform that would ease resources required from developers, so the future marketing team could easily and rapidly create and test marketing campaigns.
The startup was growing quickly so the list of marketing-focused activities reflected this. I then came on board to help hire within marketing, a list of responsibilities included:
- Hiring
- Identifying areas of potential growth
- Ideating & Testing new channels & strategies
- Building a creative team
- Upskilling team members in certain areas of digital marketing
- Strategising new advertising campaigns & executing them
A big part of my role was to identify areas of potential growth, figure out how to drive growth in those areas, then build a process to operate at scale and then upskill the current team if needed to continue that activity.
Contributed to:
Paid Ads,Other,Marketing Strategy
Gaming
Put your e-mail in and we'll arrange a consultation call for you
Snagajob is a leader in the job boards space. I was brought on as a contractor to help them with digital media buying for a new service they were offering. Snagajob Workers allows people to apply to Snagajob, then select shifts they want to work with local companies. On-demand shifts with weekly payouts. I helped determine budgets for various channels, determine what efficiency goals were expected, what channels we should be in, then executed the media buying and optimized to bring down 'cost per applicant' as much as possible.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.