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Contributed to:
Working with a rapidly growing tech startup based in London.
The collaboration started just before the marketing team started to grow. I was brought in to help migrate their custom-built website to a platform that would ease resources required from developers, so the future marketing team could easily and rapidly create and test marketing campaigns.
The startup was growing quickly so the list of marketing-focused activities reflected this. I then came on board to help hire within marketing, a list of responsibilities included:
- Hiring
- Identifying areas of potential growth
- Ideating & Testing new channels & strategies
- Building a creative team
- Upskilling team members in certain areas of digital marketing
- Strategising new advertising campaigns & executing them
A big part of my role was to identify areas of potential growth, figure out how to drive growth in those areas, then build a process to operate at scale and then upskill the current team if needed to continue that activity.
Contributed to:
Paid Ads,Other,Marketing Strategy
Gaming
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Talent Hack is building a platform for fitness professionals to give the tools to succeed in their online business. They started off as a job board. I met them a year ago and audited their account and found a lot of issues and subsequently took over as their part time growth lead from an agency and turned performance around with 2 weeks.
Tasked with improving engagement of large inactive abandoner list of 500k+.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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