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Contributed to:
Working with a rapidly growing tech startup based in London.
The collaboration started just before the marketing team started to grow. I was brought in to help migrate their custom-built website to a platform that would ease resources required from developers, so the future marketing team could easily and rapidly create and test marketing campaigns.
The startup was growing quickly so the list of marketing-focused activities reflected this. I then came on board to help hire within marketing, a list of responsibilities included:
- Hiring
- Identifying areas of potential growth
- Ideating & Testing new channels & strategies
- Building a creative team
- Upskilling team members in certain areas of digital marketing
- Strategising new advertising campaigns & executing them
A big part of my role was to identify areas of potential growth, figure out how to drive growth in those areas, then build a process to operate at scale and then upskill the current team if needed to continue that activity.
Contributed to:
Paid Ads,Other,Marketing Strategy
Gaming
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Vaughtons and parent company WH Darby’s are a 200 year old business operating in Birmingham’s (England) world famous jewellery quarter. Manufacturers of handmade insignia, specialising in products such as Jewels, Medals, Chains of Office, Lapel Badges, Cufflinks and much more. During their prod history they have made Olympic medals, the FA Cup, and have had commissions from several royal families.
In 2021 Vaughtons approach Delta with a challenge.
In recent years the business had diversified and created new revenue streams. This strategy had produced good results but also meant the business had lost focus and it’s brand identity had been diluted. Up against an increasingly competitive market, offering ever more specialised services and products Vaughtons understood that they need to evolve the business if they were to successfully see off the competition and build for the future.
Build from the ground up a brand both for on and off line, for international gourmet food franchise system.
create all assets, ecosistemas, process and workflows related to traffico of customers to store and delivery systems
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Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
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