Contributed to:
agency
Working with a rapidly growing tech startup based in London.
The collaboration started just before the marketing team started to grow. I was brought in to help migrate their custom-built website to a platform that would ease resources required from developers, so the future marketing team could easily and rapidly create and test marketing campaigns.
The startup was growing quickly so the list of marketing-focused activities reflected this. I then came on board to help hire within marketing, a list of responsibilities included:
- Hiring
- Identifying areas of potential growth
- Ideating & Testing new channels & strategies
- Building a creative team
- Upskilling team members in certain areas of digital marketing
- Strategising new advertising campaigns & executing them
A big part of my role was to identify areas of potential growth, figure out how to drive growth in those areas, then build a process to operate at scale and then upskill the current team if needed to continue that activity.
Contributed to:
Paid Ads,Other,Marketing Strategy
Gaming
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Nu-Tank are a Queensland polyethylene water tank manufacturer. With 25-years industry experience manufacturing high quality water tanks, they are a leading supplier of water tanks in the state and across Australia.
While they had a website and a digital presence, marketing efforts were still very reliant on traditional media, particularly television and print to generate leads and brand awareness.
Past attempts at running Google Ads through digital marketing agencies were unsuccessful and management were unsure if they could justify the return on investment.
We started collaborating in 2017 when the client started looking for ways to engage and connect with a vast direct-to-consumer audience of individuals suffering from developmental and learning disorders or psychological traumas and their family members.
Because of the climate of the industry, many potential leads were wary of medical claims and were looking for evidence of efficacy.