
Our process begins by identifying the best revenue-driven opportunities within our paid acquisition campaigns and re-allocating the budget for those while, at the same time optimizing low-performing campaign segments for better CAC costs.
After identifying those opportunities we started to plan about an account/campaigns structure that allowed us to maximize relevancy to the users by combining campaign segments with custom-built landing pages allowing us to decrease our cost per registration by 41% within the first 2-Months!
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