Our process begins by identifying the best revenue-driven opportunities within our paid acquisition campaigns and re-allocating the budget for those while, at the same time optimizing low-performing campaign segments for better CAC costs.
After identifying those opportunities we started to plan about an account/campaigns structure that allowed us to maximize relevancy to the users by combining campaign segments with custom-built landing pages allowing us to decrease our cost per registration by 41% within the first 2-Months!
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:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.