Our process begins by identifying the best revenue-driven opportunities within our paid acquisition campaigns and re-allocating the budget for those while, at the same time optimizing low-performing campaign segments for better CAC costs.
After identifying those opportunities we started to plan about an account/campaigns structure that allowed us to maximize relevancy to the users by combining campaign segments with custom-built landing pages allowing us to decrease our cost per registration by 41% within the first 2-Months!
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The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
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