• Low brand awareness
• Brand new platform
• Limited marketing budget

Our process begins by identifying the best revenue-driven opportunities within our paid acquisition campaigns and re-allocating the budget for those while, at the same time optimizing low-performing campaign segments for better CAC costs.

After identifying those opportunities we started to plan about an account/campaigns structure that allowed us to maximize relevancy to the users by combining campaign segments with custom-built landing pages allowing us to decrease our cost per registration by 41% within the first 2-Months!