• 83% Increase in Revenue Y-o-Y
  • 41% Decrease in (Cost Per Registration)
  • 30% Increase in CLV (Customer Lifetime Value)

Joao Pedro M.

Mayple Vetted


The Challenge

  • Low brand awareness
  • Brand new platform
  • Limited marketing budget

The Process

Our process begins by identifying the best revenue-driven opportunities within our paid acquisition campaigns and re-allocating the budget for those while, at the same time optimizing low-performing campaign segments for better CAC costs.

After identifying those opportunities we started to plan about an account/campaigns structure that allowed us to maximize relevancy to the users by combining campaign segments with custom-built landing pages allowing us to decrease our cost per registration by 41% within the first 2-Months!

The Solution

  • 83% Increase in Revenue Y-o-Y
  • 41% Decrease in (Cost Per Registration)
  • 30% Increase in CLV (Customer Lifetime Value)
Skills Used

Paid Ads



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