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We've been able to achieve growth and they are extremely happy with results. We are now advertising for 3 different practice areas and we also rolled out Local service ads.
They had never advertised on Google ads before, and they started with a very slim budget. I had to create a strategy to generate leads at a very low cost so they could start growing and re-invest on their Google campaigns. They also wanted to advertise for the car accident keywords which are some of the most competitive keywords on Google.
I worked on the strategy that we were going to be implementing to help them get leads at a low cost and start growing their business. We implemented search, display, and remarketing campaigns and they all performed extremely good. I also worked on the ads and made some changes to the website to increase the conversion rate.
We've been able to achieve growth and they are extremely happy with results. We are now advertising for 3 different practice areas and we also rolled out Local service ads.
Paid Ads,Branding,Copywriting,Marketing Strategy,Web Development
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Head of digital marketing for Earth2.io
Earth 2 is a futuristic concept for a second earth; a metaverse, between virtual and physical reality in which real-world geolocations on a sectioned map correspond to user generated digital virtual environments. These environments can be owned, bought, sold, and in the near future deeply customized.
Role:
- Experiential Marketing
- Facebook and Instagram Marketing
- A/B testing
- Copywriting
- Advertising Strategy
- User Acquisition
Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.
The client also didn't have a cohesive affiliate or promotions strategy.
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