
We've been able to achieve growth and they are extremely happy with results. We are now advertising for 3 different practice areas and we also rolled out Local service ads.
They had never advertised on Google ads before, and they started with a very slim budget. I had to create a strategy to generate leads at a very low cost so they could start growing and re-invest on their Google campaigns. They also wanted to advertise for the car accident keywords which are some of the most competitive keywords on Google.
I worked on the strategy that we were going to be implementing to help them get leads at a low cost and start growing their business. We implemented search, display, and remarketing campaigns and they all performed extremely good. I also worked on the ads and made some changes to the website to increase the conversion rate.
We've been able to achieve growth and they are extremely happy with results. We are now advertising for 3 different practice areas and we also rolled out Local service ads.
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The previous marketing agency was developing a ton of pages and providing blog assets, but after four years, they just couldn't deliver in developing actionable leads. So when taking over the customer, we had to rebuild the customer website, build out an email campaign and work on programs that make the phones ring.
The International Air Transport Association (IATA) is the trade association for the world’s airlines, representing some 290 airlines or 83% of total air traffic. Support many areas of aviation activity and help formulate industry policy on critical aviation issues.
IATA was looking for support in there foreign affairs department, looking to support the VP head of Europa ( iata's largest region) directly through the creation of a PR & Marketing campaign to build cohesion between governments and aviation industry stakeholders.

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