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We've been able to achieve growth and they are extremely happy with results. We are now advertising for 3 different practice areas and we also rolled out Local service ads.
They had never advertised on Google ads before, and they started with a very slim budget. I had to create a strategy to generate leads at a very low cost so they could start growing and re-invest on their Google campaigns. They also wanted to advertise for the car accident keywords which are some of the most competitive keywords on Google.
I worked on the strategy that we were going to be implementing to help them get leads at a low cost and start growing their business. We implemented search, display, and remarketing campaigns and they all performed extremely good. I also worked on the ads and made some changes to the website to increase the conversion rate.
We've been able to achieve growth and they are extremely happy with results. We are now advertising for 3 different practice areas and we also rolled out Local service ads.
Paid Ads,Branding,Copywriting,Marketing Strategy,Web Development
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Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....
Advertising budget was doubled but pipeline from digital channels remained the same. Lack of reporting and clarity between channels driving performance
Peter Pauper Press wanted to establish their own ecommerce presence without damaging the Amazon revenue stream they had already developed for their catalog of books, journals and stationery gifts. Finding the right audience and differentiating the product offering for searchers truly interested in premium paper goods were challenges I needed to overcome in order to deliver profitable campaigns.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
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