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We've been able to achieve growth and they are extremely happy with results. We are now advertising for 3 different practice areas and we also rolled out Local service ads.
They had never advertised on Google ads before, and they started with a very slim budget. I had to create a strategy to generate leads at a very low cost so they could start growing and re-invest on their Google campaigns. They also wanted to advertise for the car accident keywords which are some of the most competitive keywords on Google.
I worked on the strategy that we were going to be implementing to help them get leads at a low cost and start growing their business. We implemented search, display, and remarketing campaigns and they all performed extremely good. I also worked on the ads and made some changes to the website to increase the conversion rate.
We've been able to achieve growth and they are extremely happy with results. We are now advertising for 3 different practice areas and we also rolled out Local service ads.
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The main challenges with working on this account were doing a complete overhaul of their creative direction and building a content structure that would help promote their application accurately. Understanding the product in-depth, and the best way that we could bring it to the eyes of their customer base and relevant users was also tricky. Finding original topics to help us build their social media and promoted content is something we have to deal with on a monthly basis as well. To keep things interesting for the users and for their unique community, we ensure a healthy content rotation and hyper relevant ideas.
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