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We've been able to achieve growth and they are extremely happy with results. We are now advertising for 3 different practice areas and we also rolled out Local service ads.
They had never advertised on Google ads before, and they started with a very slim budget. I had to create a strategy to generate leads at a very low cost so they could start growing and re-invest on their Google campaigns. They also wanted to advertise for the car accident keywords which are some of the most competitive keywords on Google.
I worked on the strategy that we were going to be implementing to help them get leads at a low cost and start growing their business. We implemented search, display, and remarketing campaigns and they all performed extremely good. I also worked on the ads and made some changes to the website to increase the conversion rate.
We've been able to achieve growth and they are extremely happy with results. We are now advertising for 3 different practice areas and we also rolled out Local service ads.
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Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.
Specific examples of objectives set by Leeds Beckett also included:
1) Supporting the university’s growth plans through targeted and effective campaigns
2) Growing the number of applications
3) Improving efficiencies and reducing costs in all paid channels
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