
While AOV was low, we were able to improve upon their previous agency's results even while they underwent website changes and optimizations.
LaDiDa makes a CBD infused line of lattes. We worked together with a multi-channel approach to help them grow. Some challenges we faced was low average order value and restrictions around CBD for paid ads on Facebook.
I oversaw and implemented the entire paid media plan. From ad creation to optimizations, to campaign builds, to reporting. We worked to reach their 2.5 ROAS KPI and all our decisions flowed into that overarching goal.
While AOV was low, we were able to improve upon their previous agency's results even while they underwent website changes and optimizations.
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Puremix is an established brand in the music production industry, teaching new producers how to master, mix and manage records. The main problem that they were facing was that the cost per conversion was too high for them to manage profitability long term, and they needed someone to come in and drop the CPA.

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.