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Reduced their overall cost per purchase for lower intent campaigns (upper funnels) and increase their brand impression share while scaling the account and increasing overall revenue.
Client needed to scale their funnel and expand on terms upper funnel terms. They were having a hard time keeping their CPO on these campaigns in a profitable place and had a few competitors bidding on their brand.
As their paid search manager I launched a competitor campaign with compelling ad copy with benefits as to why their product stood out from the rest. I was able to gain an increase in conversions at a reasonable CPO. Their goal for these non branded campaigns was no more than $150 and the competitor campaign was coming in around $130 targeting 4-6 different brands.
Additionally, I launched some campaigns around other similar product types and positioned the client in the market as better solution.
I was able to successfully increase their overall brand impression share (taking traffic back from some of the competitors) and scale the account profitably.
Reduced their overall cost per purchase for lower intent campaigns (upper funnels) and increase their brand impression share while scaling the account and increasing overall revenue.
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Beauty
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I work with The del Coursy Collection for 5 wonderful years managing and implementing full-service marketing. This included social media, email marketing, content marketing, web design, media production and PR. When I started working with del Coursy they focused on their brick-and-mortar store and had zero online footprint. I built their online presence from the ground up.
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Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
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