Reduced their overall cost per purchase for lower intent campaigns (upper funnels) and increase their brand impression share while scaling the account and increasing overall revenue.

0.2
CPO

Jessica F.

Mayple Vetted

expert

The Challenge

Client needed to scale their funnel and expand on terms upper funnel terms. They were having a hard time keeping their CPO on these campaigns in a profitable place and had a few competitors bidding on their brand.

The Process

As their paid search manager I launched a competitor campaign with compelling ad copy with benefits as to why their product stood out from the rest. I was able to gain an increase in conversions at a reasonable CPO. Their goal for these non branded campaigns was no more than $150 and the competitor campaign was coming in around $130 targeting 4-6 different brands.


Additionally, I launched some campaigns around other similar product types and positioned the client in the market as better solution.


I was able to successfully increase their overall brand impression share (taking traffic back from some of the competitors) and scale the account profitably.

The Solution

Reduced their overall cost per purchase for lower intent campaigns (upper funnels) and increase their brand impression share while scaling the account and increasing overall revenue.

Skills Used

Paid Ads,Google Shopping

Industry

Beauty

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The Tikvah Fund

The Tikvah Fund is an ideas institution committed to supporting the intellectual, religious, and political leaders of the Jewish people.

Working with them on variety of special projects was and is one of the satisfying work we do here :)

We help them with many projects including leads, selling books, tickets, branding and social media management.