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Reduced their overall cost per purchase for lower intent campaigns (upper funnels) and increase their brand impression share while scaling the account and increasing overall revenue.
Client needed to scale their funnel and expand on terms upper funnel terms. They were having a hard time keeping their CPO on these campaigns in a profitable place and had a few competitors bidding on their brand.
As their paid search manager I launched a competitor campaign with compelling ad copy with benefits as to why their product stood out from the rest. I was able to gain an increase in conversions at a reasonable CPO. Their goal for these non branded campaigns was no more than $150 and the competitor campaign was coming in around $130 targeting 4-6 different brands.
Additionally, I launched some campaigns around other similar product types and positioned the client in the market as better solution.
I was able to successfully increase their overall brand impression share (taking traffic back from some of the competitors) and scale the account profitably.
Reduced their overall cost per purchase for lower intent campaigns (upper funnels) and increase their brand impression share while scaling the account and increasing overall revenue.
Paid Ads,Google Shopping
Beauty
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This was a brand new restaurant and they had zero online assets and no presence online, which for a restaurant means certain death. So they needed to get on the popular and more established platforms like Google Search, Facebook, and Instagram and we're currently working on an organic TikTok strategy to really blow up our exposure and the number of daily orders coming in.
I helped to create the website on WordPress and set up the foods they sell on WooCommerce so we could use that as a catalog to promote on Facebook, IG, Google Shopping, and other product awareness placements.
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They wanted to have a landing page for one of their event and an improvement of their website
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