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Reduced their overall cost per purchase for lower intent campaigns (upper funnels) and increase their brand impression share while scaling the account and increasing overall revenue.
Client needed to scale their funnel and expand on terms upper funnel terms. They were having a hard time keeping their CPO on these campaigns in a profitable place and had a few competitors bidding on their brand.
As their paid search manager I launched a competitor campaign with compelling ad copy with benefits as to why their product stood out from the rest. I was able to gain an increase in conversions at a reasonable CPO. Their goal for these non branded campaigns was no more than $150 and the competitor campaign was coming in around $130 targeting 4-6 different brands.
Additionally, I launched some campaigns around other similar product types and positioned the client in the market as better solution.
I was able to successfully increase their overall brand impression share (taking traffic back from some of the competitors) and scale the account profitably.
Reduced their overall cost per purchase for lower intent campaigns (upper funnels) and increase their brand impression share while scaling the account and increasing overall revenue.
Paid Ads,Google Shopping
Beauty
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Generating good ROI in a completely new market
MozArt had never done any social media advertising as they were selling exclusively on Amazon.?They wanted to create a real brand and a real community with their company so they decided to pursue the social media route.
We then had to expand the brand’s reach, popularity through video ad campaigns while maintaining good ROI.
"ClickCease™ will track each and every click on your search network, display and shopping campaigns. Taking into account IP and IP range, unique device, VPN, your unique settings and more."
We help ClickCease with their CRO efforts and struggles on order to improve the flow and provide more detailed info!
The client wanted to use a website to generate leads online. They had a website designed and
built. After six months of their website being live, they had generated zero website leads. That’s when they contacted us to help them with their inbound marketing.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
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