Client needed to scale their funnel and expand on terms upper funnel terms. They were having a hard time keeping their CPO on these campaigns in a profitable place and had a few competitors bidding on their brand.

As their paid search manager I launched a competitor campaign with compelling ad copy with benefits as to why their product stood out from the rest. I was able to gain an increase in conversions at a reasonable CPO. Their goal for these non branded campaigns was no more than $150 and the competitor campaign was coming in around $130 targeting 4-6 different brands.

Additionally, I launched some campaigns around other similar product types and positioned the client in the market as better solution.

I was able to successfully increase their overall brand impression share (taking traffic back from some of the competitors) and scale the account profitably.