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Reduced their overall cost per purchase for lower intent campaigns (upper funnels) and increase their brand impression share while scaling the account and increasing overall revenue.
Client needed to scale their funnel and expand on terms upper funnel terms. They were having a hard time keeping their CPO on these campaigns in a profitable place and had a few competitors bidding on their brand.
As their paid search manager I launched a competitor campaign with compelling ad copy with benefits as to why their product stood out from the rest. I was able to gain an increase in conversions at a reasonable CPO. Their goal for these non branded campaigns was no more than $150 and the competitor campaign was coming in around $130 targeting 4-6 different brands.
Additionally, I launched some campaigns around other similar product types and positioned the client in the market as better solution.
I was able to successfully increase their overall brand impression share (taking traffic back from some of the competitors) and scale the account profitably.
Reduced their overall cost per purchase for lower intent campaigns (upper funnels) and increase their brand impression share while scaling the account and increasing overall revenue.
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Beauty
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This brand was transitioning from MailChimp to Klaviyo and had some custom properties on its site.
A few goals were to figure out how to set up automations for a store that has high-priced items between $700 - $1,200.
They had no prior email marketing experience and also their site didn't allow for a cart abandonment email flow.
Deel is a San Francisco-based financial tech startup. They received both Series A and Series B funding in 2020 and were looking for a paid acquisition marketer to help them reach their lofty growth goals.
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