When we started working with Leche they were struggling to break into a cornered market selling organic, European baby formula to parents in the US looking for an alternative to the available products in the US.

There were a fair amount of companies selling the exact same products who had been doing so for years and had built a strong repeat customer base and had captured a lot of the market for this product.

But Leche was unique, while other suppliers were frequently late in their shipments, difficult to reach with support issues and unresponsive to product quality issues, Leche put great care into these areas.

Leveraging influencer partnerships Leche had developed, we drew ad copy directly from the bloggers who their audience trusted and looked to for information.

We also completely restructured the account for clean organization based on ROAS targets by product and brand.

We further leveraged portfolio bidding strategies to feed more high-quality data into the bidding algorithm by unifying brands with similar ROAS targets under one umbrella bid strategy.

We added Facebook ads as a top-of-funnel tool to drive awareness and consideration for Leche over their competitors.

To further support advertising we conducted a full conversion rate optimization audit and implemented a strategic plan to improve the user experience across the entire relationship.