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Under our management, the client's Google Ads ROAS went from far below profitability up to 830% and their overall conversion value climbed from approximately $2000/month to $103,305.39 in our last month of management, their first ever 6-figure month.
This prompted the co-founder to send us this message:
"We've just heard back from our guys; they are hiring more workers and buying more stock and they will be set up to handle more traffic. Wow! What a crazy ride this has been! We're ready for it! Max that budget!
"We're very excited, and we thank you for pushing us forward. This is a great partnership. "
When we started working with Leche they were struggling to break into a cornered market selling organic, European baby formula to parents in the US looking for an alternative to the available products in the US.
There were a fair amount of companies selling the exact same products who had been doing so for years and had built a strong repeat customer base and had captured a lot of the market for this product.
But Leche was unique, while other suppliers were frequently late in their shipments, difficult to reach with support issues and unresponsive to product quality issues, Leche put great care into these areas.
Leveraging influencer partnerships Leche had developed, we drew ad copy directly from the bloggers who their audience trusted and looked to for information.
We also completely restructured the account for clean organization based on ROAS targets by product and brand.
We further leveraged portfolio bidding strategies to feed more high-quality data into the bidding algorithm by unifying brands with similar ROAS targets under one umbrella bid strategy.
We added Facebook ads as a top-of-funnel tool to drive awareness and consideration for Leche over their competitors.
To further support advertising we conducted a full conversion rate optimization audit and implemented a strategic plan to improve the user experience across the entire relationship.
Under our management, the client's Google Ads ROAS went from far below profitability up to 830% and their overall conversion value climbed from approximately $2000/month to $103,305.39 in our last month of management, their first ever 6-figure month.
This prompted the co-founder to send us this message:
"We've just heard back from our guys; they are hiring more workers and buying more stock and they will be set up to handle more traffic. Wow! What a crazy ride this has been! We're ready for it! Max that budget!
"We're very excited, and we thank you for pushing us forward. This is a great partnership. "
Paid Ads,Google Shopping,Paid Ads,Copywriting,Marketing Strategy,CRO,CMO,Paid Ads,Email Marketing
Baby
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Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were
The strategy
I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.
After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.
Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.
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