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Under our management, the client's Google Ads ROAS went from far below profitability up to 830% and their overall conversion value climbed from approximately $2000/month to $103,305.39 in our last month of management, their first ever 6-figure month.
This prompted the co-founder to send us this message:
"We've just heard back from our guys; they are hiring more workers and buying more stock and they will be set up to handle more traffic. Wow! What a crazy ride this has been! We're ready for it! Max that budget!
"We're very excited, and we thank you for pushing us forward. This is a great partnership. "
When we started working with Leche they were struggling to break into a cornered market selling organic, European baby formula to parents in the US looking for an alternative to the available products in the US.
There were a fair amount of companies selling the exact same products who had been doing so for years and had built a strong repeat customer base and had captured a lot of the market for this product.
But Leche was unique, while other suppliers were frequently late in their shipments, difficult to reach with support issues and unresponsive to product quality issues, Leche put great care into these areas.
Leveraging influencer partnerships Leche had developed, we drew ad copy directly from the bloggers who their audience trusted and looked to for information.
We also completely restructured the account for clean organization based on ROAS targets by product and brand.
We further leveraged portfolio bidding strategies to feed more high-quality data into the bidding algorithm by unifying brands with similar ROAS targets under one umbrella bid strategy.
We added Facebook ads as a top-of-funnel tool to drive awareness and consideration for Leche over their competitors.
To further support advertising we conducted a full conversion rate optimization audit and implemented a strategic plan to improve the user experience across the entire relationship.
Under our management, the client's Google Ads ROAS went from far below profitability up to 830% and their overall conversion value climbed from approximately $2000/month to $103,305.39 in our last month of management, their first ever 6-figure month.
This prompted the co-founder to send us this message:
"We've just heard back from our guys; they are hiring more workers and buying more stock and they will be set up to handle more traffic. Wow! What a crazy ride this has been! We're ready for it! Max that budget!
"We're very excited, and we thank you for pushing us forward. This is a great partnership. "
Paid Ads,Google Shopping,Paid Ads,Copywriting,Marketing Strategy,CRO,CMO,Paid Ads,Email Marketing
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Samsonite had a CRM database of customers but had not sent an email in over 6 months. They were looking for a fresh approach for its email marketing program to re-engage and nurture current and new customers. The challenge was to establish a new strategy and approach that would improve email open rates and click through rates to ultimately increase its ecommerce sales for its travel bags, luggage and accessories.
Imperial Tea is a premium tea company started almost 30 years ago, and family run. As a family run business, Imperial Tea has acquired a very loyal community of fans and customers. True tea connoisseurs shop at Imperial Tea, in part for the premium quality they offer, but also to continue connecting with the founders that lead tea tasting sessions and education. The entire Imperial Tea experience is unique. While the majority of their sales have been generated by their tea house in San Francisco, they have been trying to expand their online stores sales.
When Imperial Tea reached out to us, they were looking for a team of marketers that truly understand the boutique nature of their business. Unlike mainstream tea companies, Imperial Tea’s social media content had to lead with education in order to continue offering the same quality of service to their existing audience, while growing their community of premium tea lovers.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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