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The client saw a world of difference in their digital outreach and traffic from the web even within the first few months. We also began to drive consistent weekly conversions mostly from Organic traffic.
The client came back to me and spent over $75,000 in additional web services, custom app builds, and on-page engagement extensions for the brand across both funnels.
This brand offers financial advising and wealth transfer services both B2C and B2B for other advisors. They came to me seeking answers to a poorly/non-performing website and SEO.
The specific issues here were:
I started from scratch here with the client team and worked to document the business and identify specific business goals and objectives.
From there, we developed a web design and content plan to create specific funnels around their two primary segments: customers wanting inheritance counseling and businesses of financial advisors who could offer LC services via LC to their clients.
I proposed an entirely new website design to drive Organic traffic to these pages as appropriate and laid in SEO for longtail and broad terms designed to provide the right traffic to the right funnels.
The client saw a world of difference in their digital outreach and traffic from the web even within the first few months. We also began to drive consistent weekly conversions mostly from Organic traffic.
The client came back to me and spent over $75,000 in additional web services, custom app builds, and on-page engagement extensions for the brand across both funnels.
SEO,Web Development,Web Development,Content Marketing
Finance
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Summergrove Halls are a hotel and restaurant based in Cumbria. They had used various other channels in the past to try and drive growth of both room and restaurant bookings but found all were unsuccessful. Summergrove Halls' challenge was their location, whilst adjacent to the Lake District was too far to be a viable selling point and the hotel was functional rather than boutique or luxury. They had a niche audience of walkers, people working on nearby projects and people visiting the nearby hospital.
This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.
The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.
Corvex came to us with a goal of launching a new mobile product in their mobile application. Corvex sells a software application that frontline workers can use on their iPads or Android/Mobile devices when at the workplace, in either a food processing plant or assembly line type factory. The goal of the application is to safely track frontline workers at the workplace and give them the Corvex Connected solution that helps each employee and their teams stay safe, agile and flexible with real-time data and checklists. This was launching right at the height of COVID-19 and became very intriguing to many businesses looking for quick solutions to keep their workers employed, but at a safe "6-feet apart" distance.
Golden Goose is a recognized European shoe brand that is creating new campaigns for the American market. They were looking for a local TikTok video expert to help them create impactfully TikTok trends
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
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