
The client saw a world of difference in their digital outreach and traffic from the web even within the first few months. We also began to drive consistent weekly conversions mostly from Organic traffic.
The client came back to me and spent over $75,000 in additional web services, custom app builds, and on-page engagement extensions for the brand across both funnels.
This brand offers financial advising and wealth transfer services both B2C and B2B for other advisors. They came to me seeking answers to a poorly/non-performing website and SEO.
The specific issues here were:
I started from scratch here with the client team and worked to document the business and identify specific business goals and objectives.
From there, we developed a web design and content plan to create specific funnels around their two primary segments: customers wanting inheritance counseling and businesses of financial advisors who could offer LC services via LC to their clients.
I proposed an entirely new website design to drive Organic traffic to these pages as appropriate and laid in SEO for longtail and broad terms designed to provide the right traffic to the right funnels.
The client saw a world of difference in their digital outreach and traffic from the web even within the first few months. We also began to drive consistent weekly conversions mostly from Organic traffic.
The client came back to me and spent over $75,000 in additional web services, custom app builds, and on-page engagement extensions for the brand across both funnels.
SEO,Web Development,Web Development,Content Marketing
Finance
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Viole Purple, a brick-and-mortar technology supplementary school, was about to launch its first online course. Founders had little knowledge of online marketing and needed a strategy to plan the right marketing actions.
My work focused on identifying the buyer persona and value proposition, build a strategy for the launch and plan an effective acquisition strategy.
Onto is establishing a new category in the 'electric car buying' space that is 'car subscriptions'. Rather than owning a car (and all associated costs), Onto offers a monthly flexible contract where all costs are included (including your charging). The challenge is that this breaks the normal assumptions of a driver and is a new way of having a car.
Our acquisition channels and ads need to explain this complex proposition into simple and easy to understand message as well as overcome the initial 'sticker shock'. Since we're all-inclusive, the monthly price is naturally higher than what consumers normally see on leasing deals.
As Head of Growth, I'm at the forefront of driving the acquisition strategy.

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.