The client saw a world of difference in their digital outreach and traffic from the web even within the first few months. We also began to drive consistent weekly conversions mostly from Organic traffic.


The client came back to me and spent over $75,000 in additional web services, custom app builds, and on-page engagement extensions for the brand across both funnels.

The Challenge

This brand offers financial advising and wealth transfer services both B2C and B2B for other advisors. They came to me seeking answers to a poorly/non-performing website and SEO.


The specific issues here were:

  • No SEO at all and no strategy for it to build visits from two distinct market audiences
  • No web/other content to support SEO in any kind of strategic way
  • Old website, outdated and without any Technical or Content SEO
  • No content strategy or web copy suitable for SEO, conversion

The Process

I started from scratch here with the client team and worked to document the business and identify specific business goals and objectives.


From there, we developed a web design and content plan to create specific funnels around their two primary segments: customers wanting inheritance counseling and businesses of financial advisors who could offer LC services via LC to their clients.


I proposed an entirely new website design to drive Organic traffic to these pages as appropriate and laid in SEO for longtail and broad terms designed to provide the right traffic to the right funnels.

The Solution

The client saw a world of difference in their digital outreach and traffic from the web even within the first few months. We also began to drive consistent weekly conversions mostly from Organic traffic.


The client came back to me and spent over $75,000 in additional web services, custom app builds, and on-page engagement extensions for the brand across both funnels.

Skills Used

SEO,Web Development,Web Development,Content Marketing

Industry

Finance

Results by the numbers

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