8.5
ROAS

Wladislaw S.

Mayple Vetted

expert

The Challenge

The Process

The Solution

Skills Used

Google Shopping,Paid Ads

Industry

Professional Services

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Olivela

Please read the Process overview first.


Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.

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Cycle Neron

Limited ressources, getting creatives for ads, working with a poor web agency