Client is in a highly competitive industry - flowers. They compete with brand names that are wasting money acquiring customers. Their competition - the local florists have an easier time of acquiring local customers nationwide.

• CPO (Cost per order) was drastically increasing
• Competition like Zomato had an upper hand
• Hyperlocal targeting had very high CPA

The RootsTech conference is the largest genealogy conference in the world. For the first 10 years, the conference was held in Salt Lake City, UT as an in-person conference with only 40k attendees. When the pandemic hit, the challenge was how to take an in-person conference, make it virtual and expand the global footprint of the business.

Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.

Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.