Leading premium and award winning southern barbeque sauces and rubs. Found in over 15K retailers and online. Brand needed assistance to both further understand its audience and build a strategy around greater growth both in retail and online.
Conducted in-depth consumer research study (1000 participants) leading to a new marketing strategy as well as leading the brand's efforts to rebuild its e-commerce site
CMO,Branding,Other,CUSTOM
Food & Drink
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LEMONKIND is a woman-owned business founded in 2016 with a mission to deliver 100% natural food & beverages that are both delicious & healthy. LEMONKIND is driven to utilize the earth’s most beneficial ingredients to help transform their consumer's overall well-being. Lemonkind wanted to leverage a content ad strategy to attract a broader audience of health and wellness shoppers & drive
stronger sales.

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