The Challenge

Leading premium and award winning southern barbeque sauces and rubs. Found in over 15K retailers and online. Brand needed assistance to both further understand its audience and build a strategy around greater growth both in retail and online.

The Process

Conducted in-depth consumer research study (1000 participants) leading to a new marketing strategy as well as leading the brand's efforts to rebuild its e-commerce site

The Solution

Skills Used

CMO,Branding,Other,CUSTOM

Industry

Food & Drink

Results by the numbers

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