Jonathan L.

Mayple Vetted

expert

The Challenge

Leading premium and award winning southern barbeque sauces and rubs. Found in over 15K retailers and online. Brand needed assistance to both further understand its audience and build a strategy around greater growth both in retail and online.

The Process

Conducted in-depth consumer research study (1000 participants) leading to a new marketing strategy as well as leading the brand's efforts to rebuild its e-commerce site

The Solution

Skills Used

CMO,Branding,Other,CUSTOM

Industry

Food & Drink

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