Leading premium and award winning southern barbeque sauces and rubs. Found in over 15K retailers and online. Brand needed assistance to both further understand its audience and build a strategy around greater growth both in retail and online.
Conducted in-depth consumer research study (1000 participants) leading to a new marketing strategy as well as leading the brand's efforts to rebuild its e-commerce site
CMO,Branding,Other,CUSTOM
Food & Drink
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the Brand was suffering YoY loses due to negative PR from years prior. A new head of marketing was brought in to overcome obstacles for the 125 year old hotel and increase revenues. Our challenge was to take over lackluster performance on digital and drive increased conversion rates, ROAS, and bottom line revenue.

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