Jonathan L.

Mayple Vetted

expert

The Challenge

Leading premium and award winning southern barbeque sauces and rubs. Found in over 15K retailers and online. Brand needed assistance to both further understand its audience and build a strategy around greater growth both in retail and online.

The Process

Conducted in-depth consumer research study (1000 participants) leading to a new marketing strategy as well as leading the brand's efforts to rebuild its e-commerce site

The Solution

Skills Used

CMO,Branding,Other,CUSTOM

Industry

Food & Drink

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.91

CPL

GrantMe

GrantMe was looking to scale their business and grow in terms of getting more customers. 

0.2

CPL

CyberPal

Generate new user sign ups for a Cybersecurity service marketplace.

0.4

CPO

Onto

Onto is establishing a new category in the 'electric car buying' space that is 'car subscriptions'. Rather than owning a car (and all associated costs), Onto offers a monthly flexible contract where all costs are included (including your charging). The challenge is that this breaks the normal assumptions of a driver and is a new way of having a car.


Our acquisition channels and ads need to explain this complex proposition into simple and easy to understand message as well as overcome the initial 'sticker shock'. Since we're all-inclusive, the monthly price is naturally higher than what consumers normally see on leasing deals.


As Head of Growth, I'm at the forefront of driving the acquisition strategy.

Adobe

Adobe had an opportunity to engage creative and marketing professionals on the LinkedIn social media platform to drive interest in its products. Adobe had an account on LinkedIn, but there was no established strategy or approach to grow the community or foster engagement. Adobe wanted to create and implement a LinkedIn strategy to connect with and engage its audience.