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1302% increase in social media followers
1,220% increase in social media engagement
Livlo Food Co. is a low-carb snack food brand. I started with Livlo when they only had their first few products and grew with the brand through additional product launches.
I was brought on to manage their organic social media and help build a community of snack-lovin' foodies.
1302% increase in social media followers
1,220% increase in social media engagement
Social Media Management,Marketing Strategy
Food & Drink
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In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.
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