This brand struggled to scale their revenue and advertising and didn’t have a framework for scalable growth.

Existing challenges within the account limited their ability to test new prospecting strategies and limited their growth potential. For example, prior to our involvement, the majority of the budget was dedicated toward branded search campaigns, as many competitors were bidding on their branded terms in hopes to capture away TaxJar's most valuable traffic. Unfortunately, this fierce competition resulted in higher-than-expected costs and required much of the focus, energy, and budget.

Even after successfully freeing up budget from the branded search issues, profitably acquiring new business was no easy feat. Tax services are consumed on an as-needed basis. A brand awareness effort would only be effective if the messaging was powerful and the timing was perfect. That is, even if a business owner hears about TaxJar and thinks they should sign up for the services, it’s typically something that is pushed on the back-burner.

More than ever, if would be crucial to meet their potential customers when they are actively in the market for tax services and in the medium in which they would best respond to our messaging.

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Longevity is rare in digital marketing. Our team is proud to have managed Weebly’s affiliate program continuously since 2012. At that time the program was underperforming and almost unknown.

After consulting with Weebly regarding their marketing goals, we guided them in network selection and launched a new program for Weebly on the trusted ShareASale network.

Edufunder is an online fund sourcing site for students to fund their educations.