I launched a Google Ads campaign recently that has generated over 400 high-intent leads at a $10 cost per lead within just one month.

0
CPL

Lauren B.

Mayple Vetted

expert

The Challenge

Loop is a mental health app focused on helping people manage their social anxiety. I was tasked with generating app users with Apple Search Ads, Google Search and Facebook/Instagram Ads. The challenge was adapting to product change and shifts in focus, which is common in early-stage startups.

The Process

I performed a thorough audit of Loop’s ad platforms, site and app and identified what was working well and areas that had room for improvement, defined personas and created a detailed strategy based on these findings. I was familiar with Loop’s audience, their behavior and the types of messaging that resonates with them, so I knew how to target them and provided them with messaging that would grab their attention.

The Solution

I launched a Google Ads campaign recently that has generated over 400 high-intent leads at a $10 cost per lead within just one month.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Apple Optimization,Copywriting,CRO,Marketing Strategy,SMS Marketing,Other

Industry

Health & Wellness

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