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I launched a Google Ads campaign recently that has generated over 400 high-intent leads at a $10 cost per lead within just one month.
Loop is a mental health app focused on helping people manage their social anxiety. I was tasked with generating app users with Apple Search Ads, Google Search and Facebook/Instagram Ads. The challenge was adapting to product change and shifts in focus, which is common in early-stage startups.
I performed a thorough audit of Loop’s ad platforms, site and app and identified what was working well and areas that had room for improvement, defined personas and created a detailed strategy based on these findings. I was familiar with Loop’s audience, their behavior and the types of messaging that resonates with them, so I knew how to target them and provided them with messaging that would grab their attention.
I launched a Google Ads campaign recently that has generated over 400 high-intent leads at a $10 cost per lead within just one month.
Paid Ads,Paid Ads,Paid Ads,Apple Optimization,Copywriting,CRO,Marketing Strategy,SMS Marketing,Other
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This company is relatively new, and generally their services are ones that people look for specifically on google, rather than show interest through social media. Their Google ads were doing well, and scaling, and therefore I was being tested as they were hesitant to go on Facebook ads.
Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
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