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I launched a Google Ads campaign recently that has generated over 400 high-intent leads at a $10 cost per lead within just one month.
Loop is a mental health app focused on helping people manage their social anxiety. I was tasked with generating app users with Apple Search Ads, Google Search and Facebook/Instagram Ads. The challenge was adapting to product change and shifts in focus, which is common in early-stage startups.
I performed a thorough audit of Loop’s ad platforms, site and app and identified what was working well and areas that had room for improvement, defined personas and created a detailed strategy based on these findings. I was familiar with Loop’s audience, their behavior and the types of messaging that resonates with them, so I knew how to target them and provided them with messaging that would grab their attention.
I launched a Google Ads campaign recently that has generated over 400 high-intent leads at a $10 cost per lead within just one month.
Paid Ads,Paid Ads,Paid Ads,Apple Optimization,Copywriting,CRO,Marketing Strategy,SMS Marketing,Other
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They wanted to retain more customers and acquire new ones through social media
This was a spiritual store with both a brick-and-mortar store (in Georgia) as well as an online store. Additionally, the client had a subscription box. The client wished to increase subscriptions to her monthly box as well as increase sales.
When we met the client, the lifetime value for the subscription box was low. It was underpriced and many people canceled after a month or 2. We worked to help increase the price and improve lifetime value with higher quality traffic.
The website was also confusing and disorganized. We helped to make the website organized and more user-friendly.
Last, we created a full-funnel to attract a cold audience and warm it up. Towards the end of our time with this client, we were able to convince them to trial a weekly sale (on Mondays) to improve average order value.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
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