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I launched a Google Ads campaign recently that has generated over 400 high-intent leads at a $10 cost per lead within just one month.
Loop is a mental health app focused on helping people manage their social anxiety. I was tasked with generating app users with Apple Search Ads, Google Search and Facebook/Instagram Ads. The challenge was adapting to product change and shifts in focus, which is common in early-stage startups.
I performed a thorough audit of Loop’s ad platforms, site and app and identified what was working well and areas that had room for improvement, defined personas and created a detailed strategy based on these findings. I was familiar with Loop’s audience, their behavior and the types of messaging that resonates with them, so I knew how to target them and provided them with messaging that would grab their attention.
I launched a Google Ads campaign recently that has generated over 400 high-intent leads at a $10 cost per lead within just one month.
Paid Ads,Paid Ads,Paid Ads,Apple Optimization,Copywriting,CRO,Marketing Strategy,SMS Marketing,Other
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Create a social media presence and online community to build brand awareness, trust and drive online sales.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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