Started from scratch and right now getting more than 5x ROAS using Google and FB Ads
It was a completely new brand and never tested any paid marketing before.
Made strategy to initiate Google and FB Ads and make it profitable.
Started from scratch and right now getting more than 5x ROAS using Google and FB Ads
Paid Ads,Google Shopping,Paid Ads
Beauty
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In a health conscious world of consumers switching from sugary sodas to water and teas, Mountain Dew has always found ways to grow within the category. However, despite it's growth, Dew has struggled to recruit new drinkers into the brand and specifically having difficulties recruiting multicultural targets, even with a marquee partnership with the NBA. My work as Account Director at Ten35, the Cultural Agency Of Record, helped the brand gain relevance with a revamped recruitment strategy, redefined creative target and developed the creative articulation of new strategic idea.