Started from scratch and right now getting more than 5x ROAS using Google and FB Ads

5
ROAS

Sandeep K.

Mayple Vetted

expert

The Challenge

It was a completely new brand and never tested any paid marketing before.

The Process

Made strategy to initiate Google and FB Ads and make it profitable.

The Solution

Started from scratch and right now getting more than 5x ROAS using Google and FB Ads

Skills Used

Paid Ads,Google Shopping,Paid Ads

Industry

Beauty

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More Case Study

5.2

ROAS

Bullion Box Subscriptions

  • Mass Declines due to corona
  • Low Average Order Value
  • Conversion Rate was in the dumpster


0.84

CPO

Great Wrap

Great Wrap came to us looking to scale their business with a low AOV single SKU store. Their Facebook ad account was new, with little pixel data to help drive conversions. With a sustainability product that required education for the viewer before purchase, we knew we would need to be creative when finding ways to drive sells below a $10 CPA.

2

CPR

Verizon

At Verizon, I held various roles that included Head of Multicultural marketing and Head of Sports Marketing. In these roles, I oversaw budgets as big as $50M and had teams of 22 and 10 direct reports.

PrettyLitter

They offer a unique product that the world isn't familiar with. Explaining the science behind the product in addition to providing competitive differntiators were very important.