3.7
CPL

The Challenge

The Process

The Solution

Skills Used

Industry

Home & Garden

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The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.


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0.52

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