3.7
CPL

The Challenge

The Process

The Solution

Skills Used

Industry

Home & Garden

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0.53

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The cost of acquisition through paid channels was higher than desired.

4.08

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Running a campaign for only a week, which means no time to test anything

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Vitamin Energy had no email program. They had built a new website and was planning on a new acquisition campaign but had no campaigns or email flows to help nuture the prospects into paying customers and long term customers.

3

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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.


Their ROAS was stuck at around 50% (0.5 : 1).


Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.

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