Grew the Macys.com site from number 11th to the 6th biggest ecommerce site in America.
Improve brand presentation and maximize the growth of the Macy's website business.
With a team of 72 people in NY and SF we created brand stories and creative to engage and transact with 40 million people a month.
Grew the Macys.com site from number 11th to the 6th biggest ecommerce site in America.
Marketing Strategy
Style & Fashion
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The British International School of Houston is a premium private K-12 located in one of Houston's suburbs. Because of its location away from the center of wealth, Houston's heavy traffic, and it's location in a suburb away from main roads or highways, BIS Houston was known as one of Houston's best kept secrets but had reached a plateau in its growth. In addition, as a premium private school, BIS Houston also has 2 or 3 competitors that are located closer to the center of wealth within Houston that have comparable tuition rates (averaging $24,000/year per child).
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.