
Grew the Macys.com site from number 11th to the 6th biggest ecommerce site in America.
Improve brand presentation and maximize the growth of the Macy's website business.
With a team of 72 people in NY and SF we created brand stories and creative to engage and transact with 40 million people a month.
Grew the Macys.com site from number 11th to the 6th biggest ecommerce site in America.
Marketing Strategy
Style & Fashion
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The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.