expert
I was responsible for growing new customers as well as basket size
The biggest impact was taking a data heavy approach - to look at what the customer was browsing, what the customer had purchased and to make upsell recommendations from there
Sales grew by 50% over the first 18 months. Basket size grew by over 40%.
Web Development
Art & Entertainment
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In 2020, the COVID-19 pandemic threw the markets in turmoil, creating a challenging time for State Street Global Advisors to connect with its investor audience. We were looking for a relevant angle to drive awareness and interest around its core mid-cap ETF product and capture sales leads. Our challenge was to do this in a relevant way that would connect with its audience and drive business impact during a very volatile year for the markets.