
Sales grew by 50% over the first 18 months. Basket size grew by over 40%.
I was responsible for growing new customers as well as basket size
The biggest impact was taking a data heavy approach - to look at what the customer was browsing, what the customer had purchased and to make upsell recommendations from there
Sales grew by 50% over the first 18 months. Basket size grew by over 40%.
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As a Digital Media Analyst + Buyer on Target.com team, one of my main priorities and challenges was securing enough digital inventory each month to hit vendor expectations and increase brand awareness, lead generation/acquisition and product sales, while transitioning internal CRM platforms to Salesforce.

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.