Sales grew by 50% over the first 18 months. Basket size grew by over 40%.
I was responsible for growing new customers as well as basket size
The biggest impact was taking a data heavy approach - to look at what the customer was browsing, what the customer had purchased and to make upsell recommendations from there
Sales grew by 50% over the first 18 months. Basket size grew by over 40%.
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In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.