They were used to selling on Amazon. Getting out of that bubble requires a lot of redoing.
We found many TikTok influencers, sent them the product, had them post about it.
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Adobe had an opportunity to engage creative and marketing professionals on the LinkedIn social media platform to drive interest in its products. Adobe had an account on LinkedIn, but there was no established strategy or approach to grow the community or foster engagement. Adobe wanted to create and implement a LinkedIn strategy to connect with and engage its audience.