Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.

I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.

Gospel Canvas had a targeted niche in the Christian community and was struggling with how to position their art products with paid media.

The cost of acquisition through paid channels was higher than desired.

The client was looking for ways to increase awareness about the efficiency and benefit of owning a Mercedes, as well as why Mercedes owners should visit their dealership for maintenance services, rather than going to a local mechanic.