4.4
ROAS

Alpine

Mayple Vetted

agency

The Challenge

The Process

The Solution

Skills Used

Google Shopping,Paid Ads

Industry

Home & Garden

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More Case Study

2X

website’s conversion rate

Reuters News Agency

As one of the world's leading news agencies, Reuters goes "back to the start, where there’s no bias and no agenda to tell the real story," thereby providing a critical service all Reuters employees deeply believed in. Yet as a small business unit in shrinking industry (Publishing) within a large company (Thomson Reuters), the news agency was severely limited in both staff and budget.


My challenge was to help grow revenue through the digital marketing channel for the news agency with only $100k-$200k budget and no staff support within the new agency.

Clinique GO

They wanted to get a more active social media presence

3

ROAS

Fillyboo

The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.


Their ROAS was stuck at around 50% (0.5 : 1).


Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.

RIU HOTELS

The launch of one of the most emblematic hotels of madrid. located in a history building, one of the only building. with a 360 view of madrid. the challenge in summer. of 2019. was to launch the hotel through a huge media buzz created from a VIP private party on the sky 360 bar.