The client was completely new to PPC but were selling their digital marketing images through a Facebook Group. The goal was to see if sales could also some through paid channels.

They were managing it in house not knowing how to manage the account, barely at 1-1.5x ROAS and was losing money on DTC online store. 

Lyst are a global fashion affiliate.

Their challenge was to understand the search intent of their inventory so that they could optimise it for Google either by merging search categories or by leaving them unmerged.

Build on the Tiffany brand promise to engage new customers - specifically for engagement. Wedding and engagement rings.