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Skills Used
Paid Ads,Paid Ads,Social Media Management
Industry
Travel & Leisure
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More Case Study
Image Apothecary
The client was completely new to PPC but were selling their digital marketing images through a Facebook Group. The goal was to see if sales could also some through paid channels.
Their challenge was to understand the search intent of their inventory so that they could optimise it for Google either by merging search categories or by leaving them unmerged.