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I Improved the target qualified value of new sales by 70% in 12 months.
At MessageMedia Group, a global telecom text messaging provider, I was responsible for online lead generation on all six brands, managed and executed end-to-end digital campaigns from design to implementation to review and reporting.
Managed $1.5M annual advertising budget on Google Adwords, Bing Ads, Facebook Ads, including search and display. Responsible for CRO using Optimizely. Improved SEO with site audit through screaming frog, implement changes including site architecture restructure, onsite SEO, link acquisition. Managed new lead generation initiatives including testimonials, site reviews, NPS surveys.
I Improved the target qualified value of new sales by 70% in 12 months.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,CRO,SEO
Technology
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This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.
They were the "new kids on the block" and their goal was to cut into the existing market share.
Most people search for dispensaries if they already don't have a favourite one they go to.
We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.
This was all done within 5 months of starting.
They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.
Important to note that they weren't doing any other form on online marketing.
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Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
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