This was a Colombian company that wanted to break into the US business with their unique product line. They had no audience and no previous sales in the market.

Started the campaign for B2B credit card offer from scratch with no Facebook pixel data as the ad account was completely brand new. We were targeting Mexico and Canada when we started.

Determining the exact brand aesthetic, voice, and content cadence often takes some trial and error with clients. Generally, the sooner we can establish a workflow/rhythm with content conceptualization, creation, review, and revisions, the better the results.

Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.

Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.