I Improved the target qualified value of new sales by 70% in 12 months.
At MessageMedia Group, a global telecom text messaging provider, I was responsible for online lead generation on all six brands, managed and executed end-to-end digital campaigns from design to implementation to review and reporting.
Managed $1.5M annual advertising budget on Google Adwords, Bing Ads, Facebook Ads, including search and display. Responsible for CRO using Optimizely. Improved SEO with site audit through screaming frog, implement changes including site architecture restructure, onsite SEO, link acquisition. Managed new lead generation initiatives including testimonials, site reviews, NPS surveys.
I Improved the target qualified value of new sales by 70% in 12 months.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,CRO,SEO
Technology
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In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.