I Improved the target qualified value of new sales by 70% in 12 months.

The Challenge

The Process

At MessageMedia Group, a global telecom text messaging provider, I was responsible for online lead generation on all six brands, managed and executed end-to-end digital campaigns from design to implementation to review and reporting. 


Managed $1.5M annual advertising budget on Google Adwords, Bing Ads, Facebook Ads, including search and display. Responsible for CRO using Optimizely. Improved SEO with site audit through screaming frog, implement changes including site architecture restructure, onsite SEO, link acquisition. Managed new lead generation initiatives including testimonials, site reviews, NPS surveys.



The Solution

I Improved the target qualified value of new sales by 70% in 12 months.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,CRO,SEO

Industry

Technology

Results by the numbers

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