
I Improved the target qualified value of new sales by 70% in 12 months.
At MessageMedia Group, a global telecom text messaging provider, I was responsible for online lead generation on all six brands, managed and executed end-to-end digital campaigns from design to implementation to review and reporting.
Managed $1.5M annual advertising budget on Google Adwords, Bing Ads, Facebook Ads, including search and display. Responsible for CRO using Optimizely. Improved SEO with site audit through screaming frog, implement changes including site architecture restructure, onsite SEO, link acquisition. Managed new lead generation initiatives including testimonials, site reviews, NPS surveys.
I Improved the target qualified value of new sales by 70% in 12 months.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,CRO,SEO
Technology
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In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.