Mike Bloomberg for President '16 Case Study

The Challenge

Led the new media team with a $200mm budget to build the new media infrastructure and researched feasibility for Mike Bloomberg's 2016 presidential run.

The Process

I was the media lead, built the in-house team and vetted all technology and adtech providers for the entire campaign. I also participated in the US House strategy in the case that no candidate reached the 270 electoral vote threshold.

The Solution

Mike shutdown the campaign after deciding he would potentially be a spoiler.

Website

https://www.nytimes.com/2016/03/08/us/politics/michael-bloomberg-not-running-for-president.html

Skills Used

Paid Ads,Web Development,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Content Marketing,Branding,CMO,Other,Content Marketing,Copywriting,Web Development,Branding,Email Marketing,Marketing Strategy,SEO,Web Development,Other

Industry

Nonprofit & Government

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