Mike shutdown the campaign after deciding he would potentially be a spoiler.
expert
Led the new media team with a $200mm budget to build the new media infrastructure and researched feasibility for Mike Bloomberg's 2016 presidential run.
I was the media lead, built the in-house team and vetted all technology and adtech providers for the entire campaign. I also participated in the US House strategy in the case that no candidate reached the 270 electoral vote threshold.
Mike shutdown the campaign after deciding he would potentially be a spoiler.
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The main challenges with working on this account were doing a complete overhaul of their creative direction and building a content structure that would help promote their application accurately. Understanding the product in-depth, and the best way that we could bring it to the eyes of their customer base and relevant users was also tricky. Finding original topics to help us build their social media and promoted content is something we have to deal with on a monthly basis as well. To keep things interesting for the users and for their unique community, we ensure a healthy content rotation and hyper relevant ideas.