This brand had horrible open and click rates. I was able to raise those metrics by executing best practices and sharing non-sales-based information that led to sales and good email engagement in just 2 months. 

The client was looking for ways to increase awareness about the efficiency and benefit of owning a Mercedes, as well as why Mercedes owners should visit their dealership for maintenance services, rather than going to a local mechanic.

Rebuild website using the WooCommerce platform. Deeply customized website experience and focus on MAP pricing policy compliance.

Existing challenges within the account limited their ability to test new prospecting strategies and limited their growth potential. For example, prior to our involvement, the majority of the budget was dedicated toward branded search campaigns, as many competitors were bidding on their branded terms in hopes to capture away TaxJar's most valuable traffic. Unfortunately, this fierce competition resulted in higher-than-expected costs and required much of the focus, energy, and budget.

Even after successfully freeing up budget from the branded search issues, profitably acquiring new business was no easy feat. Tax services are consumed on an as-needed basis. A brand awareness effort would only be effective if the messaging was powerful and the timing was perfect. That is, even if a business owner hears about TaxJar and thinks they should sign up for the services, it’s typically something that is pushed on the back-burner.

More than ever, if would be crucial to meet their potential customers when they are actively in the market for tax services and in the medium in which they would best respond to our messaging.

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