Key Achievements:


- Started in 2015

- Online e-commerce brand selling meditation malas and accessories

- Started from $5 per day in adspend on Facebook and Google to $641,149 in sales in the first year, with an advertising spend of $262,293

- Continually tweaked and optimized conversions on the website to achieve an average conversion rate of 4.5%

- Tested multiple audiences and creatives on Facebook

- Grew our customer email list to 24,500 customers & Facebook page to over 50k followers

2
ROAS

The Challenge

Online ecommerce store in the meditation/mala bracelets niche (own brand)


Key Achievements:


- Started in 2015

- Online e-commerce brand selling meditation malas and accessories

- Started from $5 per day in adspend on Facebook and Google to $641,149 in sales in the first year, with an advertising spend of $262,293

- Continually tweaked and optimized conversions on the website to achieve an average conversion rate of 4.5%

- Tested multiple audiences and creatives on Facebook

- Grew our customer email list to 24,500 customers & Facebook page to over 50k followers


Challenge: scale while sustaining a ROI of 4x or higher, stand out from competition in a very busy industry, and grow a large online community of engaged followers


Note: I was a co-owner of Mindyana, which puts me and my team in the unique position of understanding the meditation and fashion jewelry industry from A to Z: building market share, creating a brand in this space, leveraging social media to create a tribe of loyal customers, utilizing Facebook and Google advertising to profitably bring in online sales, optimizing the online website (front end and back end), supplier challenges, customer service challenges and beyond. We have successfully sold Mindyana and we are no longer owners of brands in this niche, but our passion lies in helping other businesses in this industry be successful and scale. We have helped 3 other brands in this industry achieve $1M+ annual revenue in less than 3 years since then.

The Process

I was a co-owner of Mindyana, which puts me and my team in the unique position of understanding the meditation and fashion jewelry industry from A to Z: building market share, creating a brand in this space, leveraging social media to create a tribe of loyal customers, utilizing Facebook and Google advertising to profitably bring in online sales, optimizing the online website (front end and back end), supplier challenges, customer service challenges and beyond. We have successfully sold Mindyana and we are no longer owners of brands in this niche, but our passion lies in helping other businesses in this industry be successful and scale. We have helped 3 other brands in this industry achieve $1M+ annual revenue in less than 3 years since then.


My co-owner and I built this brand from inception to successful selling. We were involved in all aspects of building and scaling this business:



  • developing and optimizing our online store
  • launching and managing Facebook, Instagram, Pinterest and Google ads
  • building an email marketing list and monetizing it every week
  • leveraging social media platforms to build our branding and trust
  • handling all aspects of supplier relations
  • handling PR and reputation management

The Solution

Key Achievements:


- Started in 2015

- Online e-commerce brand selling meditation malas and accessories

- Started from $5 per day in adspend on Facebook and Google to $641,149 in sales in the first year, with an advertising spend of $262,293

- Continually tweaked and optimized conversions on the website to achieve an average conversion rate of 4.5%

- Tested multiple audiences and creatives on Facebook

- Grew our customer email list to 24,500 customers & Facebook page to over 50k followers

Skills Used

Paid Ads,Paid Ads,Paid Ads,Other,Email Marketing,Marketing Strategy,Social Media Management,Marketing Strategy

Industry

Style & Fashion

Results by the numbers

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