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A successful retail presence does not always translate into a successful ecommerce business. Misred was a case of this.
Bringing their ever-changing product category effectively into the ad marketplace and monitoring a constantly changing inventory to allow for volume sales of limited-stock items was the challenge.
Using feed management and rules we were able to automate effective product titles and auxiliary attributes to allow time to focus on more strategic actions like understanding which products and categories had the best returns in which seasons, making changes to product pages to improve conversion rate, and segmenting campaigns for improved performance.
Paid Ads,Paid Ads,Paid Ads,Google Shopping
Style & Fashion
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Tasked with improving engagement of large inactive abandoner list of 500k+.
BeachCult, a vibrant, elegant, swimwear and apparel brand needed an online presence to match. I loved working with this client to design and develop their online store with a look and feel that is in line with their brand image and appeals to their audience.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
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