A successful retail presence does not always translate into a successful ecommerce business. Misred was a case of this.

Bringing their ever-changing product category effectively into the ad marketplace and monitoring a constantly changing inventory to allow for volume sales of limited-stock items was the challenge.

Using feed management and rules we were able to automate effective product titles and auxiliary attributes to allow time to focus on more strategic actions like understanding which products and categories had the best returns in which seasons, making changes to product pages to improve conversion rate, and segmenting campaigns for improved performance.