A successful retail presence does not always translate into a successful ecommerce business. Misred was a case of this.
Bringing their ever-changing product category effectively into the ad marketplace and monitoring a constantly changing inventory to allow for volume sales of limited-stock items was the challenge.
Using feed management and rules we were able to automate effective product titles and auxiliary attributes to allow time to focus on more strategic actions like understanding which products and categories had the best returns in which seasons, making changes to product pages to improve conversion rate, and segmenting campaigns for improved performance.
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Being a small business, one of the biggest challenges you may face is growing your awareness and brand authority, online so that your target audience makes a purchase.
At the time Clean Kiss Organics was struggling to grow its awareness and website traffic, as well as its sales. Since they were a small business and didn't have a great deal of money to invest in ads and campaigns, they wanted to focus primarily on social media marketing but needed a strategic approach to help them get the traction they wanted.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.