A successful retail presence does not always translate into a successful ecommerce business. Misred was a case of this.
Bringing their ever-changing product category effectively into the ad marketplace and monitoring a constantly changing inventory to allow for volume sales of limited-stock items was the challenge.
Using feed management and rules we were able to automate effective product titles and auxiliary attributes to allow time to focus on more strategic actions like understanding which products and categories had the best returns in which seasons, making changes to product pages to improve conversion rate, and segmenting campaigns for improved performance.
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Through my video production company, I developed digital content for Adidas directed a very targeted niche: Sports for women, focused on Soccer & Tennis. As part of Adidas global awareness campaign, I worked with the brand creating digital content at its main new product releases in the region and covered the main sponsored sporting events in LATAM, USA & Europe: FIFA World Cup, UEFA Champions League Finals, Concacaf Gold Cup, Copa America LATAM, as well as performed interviews with sports personalities.

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.