First shopify client with huge organic reach from the Instagram page. A lot of technical issues back then, for instance having paypal as the media source, just because the account wasn't set to express checkout.
Client didn't want to scale more than $100k/month so he doesn't have to double his team. So we paused activity in order to allow other brands to grow
I was managing the actual media buying on Facebook, and was in charge of the creative team creating all the banners/videos, along with catalog creation, understanding which procucts to promote.
I managed to increase ROAS from ~150% to ~210%
Paid Ads,Paid Ads
Style & Fashion
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Michelle was approached by a fintech B2B SaaS company to scale their paid growth marketing efforts. Through a careful data-driven approach, Michelle experimented with multiple paid channels and identified the most promising channel based upon the Cost of Acquisition (CAC).
Up until now, the company had not experimented with paid channels, and weren't sure if they could make the costs work for their self-serve software product.
This Pilates studio has 2 in-person locations that generated over 7-figures annually. We were hired to bring more people in the door, keep existing members longer, evaluate their website and software tools, and transition a portion of their revenue to an online business when COVID-19 hit.

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.