Tasked with improving engagement of large inactive abandoner list of 500k+.

We have a fantastic product, how do we make it more well known?

out of the box native digital content covering top sports competition in Europe for the US market

A very vague search behavior by the persona makes it harder to get super targeted with the keywords we use, so we had to get creative with how we qualified the lead on every step of the funnel. There are also tight margins with the trucks that we buy and sell.