Moffatt Products Case Study

The Challenge

Primary Problems:

Limited e-commerce
Low SEO ranking
Unclear messaging
Dated website design
No online lead generation or clear marketing strategy

Even though Moffatt Products was an established company with over fifty years in the industry, its online presence was holding the company back. They had no way to generate leads online, and no clear marketing strategy. Their website didn’t highlight Moffatt’s design chops and hurt their credibility. They were coming in second to their competitors in SEO ranking. Their e-commerce was stagnant. E-commerce was a biggie, especially as it was important to Moffatt that engineers and product designers be able to easily navigate the Moffatt website to find what they need.

They were losing ground to competitors who offered an inferior product.

The Process

Took the authenticity and innovation of Moffatt’s brand and crafted it into a marketing strategy that proves they are best in the business.
Created a way for them to increase lead generation and ecommerce sales on their website.
Strategized how to improve SEO to support the money we were spending on Google ads

The Solution

“We were constantly overpaying for decent, but not great results. Banker Creative took the time to understand our needs and cast a compelling vision for how to not just create a nice website, but frame a clear marketing strategy.”

~Mark Moffatt, General Manager

Brought in $5,000 in ecommerce revenue in just a few months
Generate at least one high quality lead every month

Website

https://moffattproducts.com

Skills Used

Paid Ads

Industry

Home & Garden

Results by the numbers

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