Afflitate marketing company that was looking to expand in email marketing and we develop a series of messages to engage with their current database of 500,000 users to get them to click through and make a purchase. The hard part was that the list was cold and has never been emailed and we had to warm up the email IPs to ensure our emails were being delivered to the inbox.
We tested a few different ERPs/email providers to find a provider that could deliver on inbox delivery and open rates. With a list of 500,000, your provider has been able to hand the workload.
Copywriting,Email Marketing,Web Development
Technology
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This client had more than 20 facilities for treating addiction. They were spending hundreds of thousands of dollars on Google ads in order to drive phone calls, but they had no call tracking and hadn't done any conversion optimization. We created microsites in order to narrowly target their advertising both geographically, as well as by substance (eg alcohol, opiates, benzos, etc). We set up call tracking and started A/B testing. We had a multitude of wins, losses, and iterations to the websites based on our work. But I'm proud to have skyrocketed their revenue with 3 separate A/B tests that EACH increased the conversion rate on their primary goal of a phone call by more than 100% (99% statistically significant).

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.