One of the challenges was the scaling part of the campaigns due to tight margins. I helped overcome this by improving the offer, the marketing funnel and scaling horizontally by testing out new angles.

After the brand ran a successful kickstarter campaign, I planned their social media e-commerce campaigns. I came up with the angles, creatives, copy and made improvements to the website.

The strategies that I used were running niche angles via Facebook/Instagram ads. I used the influencer marketing content for website credibility and retargeting campaigns.