Managed a budget of $10k/month, and achieve a consistent average ROA of 5X. We went from $0/month to $50,000/month of gross revenue in a matter of weeks.

The Challenge

One of the challenges was the scaling part of the campaigns due to tight margins. I helped overcome this by improving the offer, the marketing funnel and scaling horizontally by testing out new angles.

The Process

After the brand ran a successful kickstarter campaign, I planned their social media e-commerce campaigns. I came up with the angles, creatives, copy and made improvements to the website.


The strategies that I used were running niche angles via Facebook/Instagram ads. I used the influencer marketing content for website credibility and retargeting campaigns.

The Solution

Managed a budget of $10k/month, and achieve a consistent average ROA of 5X. We went from $0/month to $50,000/month of gross revenue in a matter of weeks.

Skills Used

Paid Ads,Paid Ads

Industry

Sports, Outdoors & Fitness

Results by the numbers

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$1.27M

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HearGift

I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.


Key achievements:

  • $1.27m in sales in the first 18 months, with an advertising spend of $428,302 (Facebook)
  • $233,473 in sales with an advertising spend of $32,675 (Google)
  • return customer rate of 10% (hearing aids are usually a one-time purchase)
  • over 200 - 5 star reviews, dozens of video testimonials

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