
Managed a budget of $10k/month, and achieve a consistent average ROA of 5X. We went from $0/month to $50,000/month of gross revenue in a matter of weeks.
One of the challenges was the scaling part of the campaigns due to tight margins. I helped overcome this by improving the offer, the marketing funnel and scaling horizontally by testing out new angles.
After the brand ran a successful kickstarter campaign, I planned their social media e-commerce campaigns. I came up with the angles, creatives, copy and made improvements to the website.
The strategies that I used were running niche angles via Facebook/Instagram ads. I used the influencer marketing content for website credibility and retargeting campaigns.
Managed a budget of $10k/month, and achieve a consistent average ROA of 5X. We went from $0/month to $50,000/month of gross revenue in a matter of weeks.
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Sports, Outdoors & Fitness
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I work with The del Coursy Collection for 5 wonderful years managing and implementing full-service marketing. This included social media, email marketing, content marketing, web design, media production and PR. When I started working with del Coursy they focused on their brick-and-mortar store and had zero online footprint. I built their online presence from the ground up.
Sparrow is a science-based subscription service that condenses the latest science insights in a digestible and easy-to-understand manner.
At the time Sparrow was an early stage business that was searching for the right product and business model for Product Market Fit. We had to come up with a way to grow the company.
I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).
I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:
I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok
Lots of client accounts to manage, long evening, lots of reporting but exciting work!

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.