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Managed a budget of $10k/month, and achieve a consistent average ROA of 5X. We went from $0/month to $50,000/month of gross revenue in a matter of weeks.
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One of the challenges was the scaling part of the campaigns due to tight margins. I helped overcome this by improving the offer, the marketing funnel and scaling horizontally by testing out new angles.
After the brand ran a successful kickstarter campaign, I planned their social media e-commerce campaigns. I came up with the angles, creatives, copy and made improvements to the website.
The strategies that I used were running niche angles via Facebook/Instagram ads. I used the influencer marketing content for website credibility and retargeting campaigns.
Managed a budget of $10k/month, and achieve a consistent average ROA of 5X. We went from $0/month to $50,000/month of gross revenue in a matter of weeks.
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Milk & Co is an online seller of baby and kids products in Asia. They reached out for help getting more sales in a crowded marketplace.
It's a newly launched service for a very small niche, ran entirely solo. The biggest difficulty is how to maintain the service relevant, so that it will gather a big enough volume of customers, while also staying true to the purpose of the product.
This client did not have any formal digital marketing infrastructure across it's seven brands within Europe. They had no organizational framework or digital center of excellence to house their digital marketing frameworks. Additionally, they did not have any SEO program, and needed to expand search visibility across six European countries, where their target market resides.
