Facebook leads ads for Peugeot cars to generate low-cost leads but also low-quality leads that result in low rates between leads to meetings or purchases.

L’Oreal are one of the UK’s biggest advertisers, and the single biggest beauty and cosmetics advertiser. Our objective was to grow market share and improve ROAS.

Viole Purple, a brick-and-mortar technology supplementary school, was about to launch its first online course. Founders had little knowledge of online marketing and needed a strategy to plan the right marketing actions. 

My work focused on identifying the buyer persona and value proposition, build a strategy for the launch and plan an effective acquisition strategy.

Helping them scale from spending $2k per month to over $9k while keeping between a 2-3x return when I was done. I also introduced Google Shopping and search which was brand new to the brand.