This brand has had a constant organic growth since its launch. We have generated a stable client base and always optimizing to increase traffic to its communications touchpoint.

The Challenge

Develop a branding, e-commerce and digital campaign for a socially sustainable dog gear brand. Mr. Checo produces dog collar and leashes made by people in risk of social exclusion in Paraguay & Spain. I helped them develop its brand, content, website and manage social media accounts.

The Process

Brand design, content development (text, photo & video), e-commerce development, marketing strategy, social media management

The Solution

This brand has had a constant organic growth since its launch. We have generated a stable client base and always optimizing to increase traffic to its communications touchpoint.

Skills Used

Branding,Other,Content Marketing,Web Development,Web Development,Email Marketing,Marketing Strategy,Social Media Management

Industry

Pets

Results by the numbers

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I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.


Key achievements:

  • $1.27m in sales in the first 18 months, with an advertising spend of $428,302 (Facebook)
  • $233,473 in sales with an advertising spend of $32,675 (Google)
  • return customer rate of 10% (hearing aids are usually a one-time purchase)
  • over 200 - 5 star reviews, dozens of video testimonials

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