Mulberrys Garment Care - Dry Cleaning, Laundry and House cleaning Case Study

The Challenge

The Client

- Dry cleaning, laundry and house cleaning services in San Francisco and Minneapolis

- 12 locations

The Challenge

- Mulberrys' social media had extremely low engagement, with good content from a technical perspective but that didn't resonate with their social media audience

- Mulberrys' goal was to create an organic social brand that resonates with their specific target audience, represents their premium brand, and creates engaged users who become customers and brand fans

The Process

The Journey

- our team started Mulberrys' social media transformation with the creation of an extensive Playbook where we put together our content creation and growth strategies for each social media channel

- we have leveraged their credibility and amazing track record (their hundreds of testimonials, numerous awards, news & media features) to attract their target audience that not only would engage with their content, but that would also buy and become raving fans

-our focus was high quality content, created with the intent to sell through education. In collaboration with Mulberry's team, we have created a series of educational and promotional reels and YouTube videos that have shown exceptional results: increased impressions, engagements, profile visits, and clicks to website

- as we don't believe in "throwing spaghetti at the wall and hope something sticks" approaches, we have laid out a step-by-step plan to creating the right content for the right audiences at the right time

- we have also put together a 10-step plan for community growth an engagement, encompassing organic and paid growth + engagement strategies like manual engagement with accounts following relevant hashtags, utilizing hashtags that have the highest chance of ranking our content, contests, quizzes, engaging stories and more

- we are a data driven team and all of our strategies have been created based on numbers, like engagement rate, website taps, accounts growth, content reach and hashtag ranking

- Mulberrys' social media accounts continue to see a consistent increase across all metrics and a branded, relevant feed that educates, entertains and of course - drives in website traffic

The Solution

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

More Case Study

Capital One

It was an eight-week engagement to conduct an SEO audit for a section of the client's site. I managed an offshore resource supporting the engagement and used an in-house design specialist to product the final report deliverable for the client. I conducted a range of interviews with the major members of the marketing team to understand internal processes, workflows, marketing persona development and marketing research.

Read Case Study

0.82 CPL

The Sales Consultancy

No Channels had yet been activated and there was no consistent source of leads for this ultra-high-ticket service. Literally starting on 0.

Read Case Study

0.25 ROAS

dear cleo

Start-up bridal industry trying to break-into a stuffy, non-dynamic industry owned by a couple of heavy hitters

client was a small fish in a big pond not getting attention or focus from their agency, but paying the premium to hire them
campaigns were not being executed properly, and not a lot of optimization was happening on a weekly basis
campaigns were structed in ways that kept creative and campaigns in learning phase for too long, which didn't help performance
not leveraging retargeting enough---low hanging fruit left to rot on vine

Read Case Study

0.18 ROAS

Castro

Castro was leaving Mccann and joined Adler Chomski - we needed to prove ourselves.

Read Case Study

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

Read Case Study

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Read Case Study

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

‍

Read Case Study

M1 Concourse

‍M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

Read Case Study