Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Recent results
- increased Mulberrys' social media engagement rating by 4x in 6 months (both Instagram and Facebook)
- increased Instagram content organic reach by 64% in the last 6 months
- increased organic Instagram post interactions by 39% in the last six months
- increased organic purchases/schedules by 3x in one quarter
The Client
- Dry cleaning, laundry and house cleaning services in San Francisco and Minneapolis
- 12 locations
The Challenge
- Mulberrys' social media had extremely low engagement, with good content from a technical perspective but that didn't resonate with their social media audience
- Mulberrys' goal was to create an organic social brand that resonates with their specific target audience, represents their premium brand, and creates engaged users who become customers and brand fans
Recent results
- increased Mulberrys' social media engagement rating by 4x in 6 months (both Instagram and Facebook)
- increased Instagram content organic reach by 64% in the last 6 months
- increased organic Instagram post interactions by 39% in the last six months
- increased organic purchases/schedules by 3x in one quarter
The Journey
- our team started Mulberrys' social media transformation with the creation of an extensive Playbook where we put together our content creation and growth strategies for each social media channel
- we have leveraged their credibility and amazing track record (their hundreds of testimonials, numerous awards, news & media features) to attract their target audience that not only would engage with their content, but that would also buy and become raving fans
-our focus was high quality content, created with the intent to sell through education. In collaboration with Mulberry's team, we have created a series of educational and promotional reels and YouTube videos that have shown exceptional results: increased impressions, engagements, profile visits, and clicks to website
- as we don't believe in "throwing spaghetti at the wall and hope something sticks" approaches, we have laid out a step-by-step plan to creating the right content for the right audiences at the right time
- we have also put together a 10-step plan for community growth an engagement, encompassing organic and paid growth + engagement strategies like manual engagement with accounts following relevant hashtags, utilizing hashtags that have the highest chance of ranking our content, contests, quizzes, engaging stories and more
- we are a data driven team and all of our strategies have been created based on numbers, like engagement rate, website taps, accounts growth, content reach and hashtag ranking
- Mulberrys' social media accounts continue to see a consistent increase across all metrics and a branded, relevant feed that educates, entertains and of course - drives in website traffic
Recent results
- increased Mulberrys' social media engagement rating by 4x in 6 months (both Instagram and Facebook)
- increased Instagram content organic reach by 64% in the last 6 months
- increased organic Instagram post interactions by 39% in the last six months
- increased organic purchases/schedules by 3x in one quarter
Social Media Management,Other,Marketing Strategy,Branding,Content Marketing,Other
Home & Garden
Put your e-mail in and we'll arrange a consultation call for you
This company is relatively new, and generally their services are ones that people look for specifically on google, rather than show interest through social media. Their Google ads were doing well, and scaling, and therefore I was being tested as they were hesitant to go on Facebook ads.
Andrea joined Fellow as the Director of DTC eCommerce - a Series B, coffee gear startup in San Francisco. She led the eCommerce B2C business, responsible for the P&L, eCommerce marketing and website product roadmap.
When she joined, the team has experienced some success with the first year of the pandemic, due to people investing in their home coffee brew bar. The challenges she faced were: there was no eCommerce team, no growth strategy, limited resources and budget, few business processes + low cross-team cohesion.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
