Recent results
- increased Mulberrys' social media engagement rating by 4x in 6 months (both Instagram and Facebook)
- increased Instagram content organic reach by 64% in the last 6 months
- increased organic Instagram post interactions by 39% in the last six months
- increased organic purchases/schedules by 3x in one quarter
The Client
- Dry cleaning, laundry and house cleaning services in San Francisco and Minneapolis
- 12 locations
The Challenge
- Mulberrys' social media had extremely low engagement, with good content from a technical perspective but that didn't resonate with their social media audience
- Mulberrys' goal was to create an organic social brand that resonates with their specific target audience, represents their premium brand, and creates engaged users who become customers and brand fans
Recent results
- increased Mulberrys' social media engagement rating by 4x in 6 months (both Instagram and Facebook)
- increased Instagram content organic reach by 64% in the last 6 months
- increased organic Instagram post interactions by 39% in the last six months
- increased organic purchases/schedules by 3x in one quarter
The Journey
- our team started Mulberrys' social media transformation with the creation of an extensive Playbook where we put together our content creation and growth strategies for each social media channel
- we have leveraged their credibility and amazing track record (their hundreds of testimonials, numerous awards, news & media features) to attract their target audience that not only would engage with their content, but that would also buy and become raving fans
-our focus was high quality content, created with the intent to sell through education. In collaboration with Mulberry's team, we have created a series of educational and promotional reels and YouTube videos that have shown exceptional results: increased impressions, engagements, profile visits, and clicks to website
- as we don't believe in "throwing spaghetti at the wall and hope something sticks" approaches, we have laid out a step-by-step plan to creating the right content for the right audiences at the right time
- we have also put together a 10-step plan for community growth an engagement, encompassing organic and paid growth + engagement strategies like manual engagement with accounts following relevant hashtags, utilizing hashtags that have the highest chance of ranking our content, contests, quizzes, engaging stories and more
- we are a data driven team and all of our strategies have been created based on numbers, like engagement rate, website taps, accounts growth, content reach and hashtag ranking
- Mulberrys' social media accounts continue to see a consistent increase across all metrics and a branded, relevant feed that educates, entertains and of course - drives in website traffic
Recent results
- increased Mulberrys' social media engagement rating by 4x in 6 months (both Instagram and Facebook)
- increased Instagram content organic reach by 64% in the last 6 months
- increased organic Instagram post interactions by 39% in the last six months
- increased organic purchases/schedules by 3x in one quarter
Social Media Management,Other,Marketing Strategy,Branding,Content Marketing,Other
Home & Garden
Put your e-mail in and we'll arrange a consultation call for you
BudgetNet had established itself as a highly respected provider of NDIS plan management services over their short history.
Their growth had been on the back of word of mouth, referrals and paid search.
With more and more competition entering the market, however, they had noticed their cost per click and return on investment on paid search campaigns get slowly chipped away.
They knew that longer-term, they needed an SEO strategy in place to protect their online presence in the market.
Kristi Hyson's #1 goal was to increase the quality of her leads. In a highly competitive real estate marketing, Kristi Hyson knew that their current service provider was not providing the quality of leads she knew could be attained from Google Ads. She wanted to see a more engaged user by way of a higher click-through rate (CTR), a decrease in her CPC (cost-per-click) and an increase in conversions along with the conversion rate.
Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.
Specific examples of objectives set by Leeds Beckett also included:
1) Supporting the university’s growth plans through targeted and effective campaigns
2) Growing the number of applications
3) Improving efficiencies and reducing costs in all paid channels
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.