The Client

- Dry cleaning, laundry and house cleaning services in San Francisco and Minneapolis

- 12 locations

The Challenge

- Mulberrys' social media had extremely low engagement, with good content from a technical perspective but that didn't resonate with their social media audience

- Mulberrys' goal was to create an organic social brand that resonates with their specific target audience, represents their premium brand, and creates engaged users who become customers and brand fans

Recent results 

- increased Mulberrys' social media engagement rating by 4x in 6 months (both Instagram and Facebook)

- increased Instagram content organic reach by 64% in the last 6 months

- increased organic Instagram post interactions by 39% in the last six months

- increased organic purchases/schedules by 3x in one quarter

The Journey

- our team started Mulberrys' social media transformation with the creation of an extensive Playbook where we put together our content creation and growth strategies for each social media channel

- we have leveraged their credibility and amazing track record (their hundreds of testimonials, numerous awards, news & media features) to attract their target audience that not only would engage with their content, but that would also buy and become raving fans

-our focus was high quality content, created with the intent to sell through education. In collaboration with Mulberry's team, we have created a series of educational and promotional reels and YouTube videos that have shown exceptional results: increased impressions, engagements, profile visits, and clicks to website

- as we don't believe in "throwing spaghetti at the wall and hope something sticks" approaches, we have laid out a step-by-step plan to creating the right content for the right audiences at the right time

- we have also put together a 10-step plan for community growth an engagement, encompassing organic and paid growth + engagement strategies like manual engagement with accounts following relevant hashtags, utilizing hashtags that have the highest chance of ranking our content, contests, quizzes, engaging stories and more

- we are a data driven team and all of our strategies have been created based on numbers, like engagement rate, website taps, accounts growth, content reach and hashtag ranking

- Mulberrys' social media accounts continue to see a consistent increase across all metrics and a branded, relevant feed that educates, entertains and of course - drives in website traffic