Mulberrys Garment Care - Dry Cleaning, Laundry and House cleaning Case Study

The Challenge

The Client

- Dry cleaning, laundry and house cleaning services in San Francisco and Minneapolis

- 12 locations

The Challenge

- Mulberrys' social media had extremely low engagement, with good content from a technical perspective but that didn't resonate with their social media audience

- Mulberrys' goal was to create an organic social brand that resonates with their specific target audience, represents their premium brand, and creates engaged users who become customers and brand fans

The Process

The Journey

- our team started Mulberrys' social media transformation with the creation of an extensive Playbook where we put together our content creation and growth strategies for each social media channel

- we have leveraged their credibility and amazing track record (their hundreds of testimonials, numerous awards, news & media features) to attract their target audience that not only would engage with their content, but that would also buy and become raving fans

-our focus was high quality content, created with the intent to sell through education. In collaboration with Mulberry's team, we have created a series of educational and promotional reels and YouTube videos that have shown exceptional results: increased impressions, engagements, profile visits, and clicks to website

- as we don't believe in "throwing spaghetti at the wall and hope something sticks" approaches, we have laid out a step-by-step plan to creating the right content for the right audiences at the right time

- we have also put together a 10-step plan for community growth an engagement, encompassing organic and paid growth + engagement strategies like manual engagement with accounts following relevant hashtags, utilizing hashtags that have the highest chance of ranking our content, contests, quizzes, engaging stories and more

- we are a data driven team and all of our strategies have been created based on numbers, like engagement rate, website taps, accounts growth, content reach and hashtag ranking

- Mulberrys' social media accounts continue to see a consistent increase across all metrics and a branded, relevant feed that educates, entertains and of course - drives in website traffic

The Solution

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

More Case Study

0 ROAS

Smales

Migrated website to a new CMS (WooCommerce).

Needed SEO structure set-out which tied into Google ads and paid search.

The biggest challenge was mapping out the way people search and creating landing pages to match search intent.

Read Case Study

10 ROAS

GruvTowl

Gruvtowl (Groove-Towel) was a new product entering a golfing market full of big, established brands. The product (a golf towel with integrated brush) was innovative and well designed, but entering a category with no direct competitor meant there was no established product to pitch against.

The marketing budget was modest and the stakes were high – the client had to prove the product worked and deliver fast sales to fund future investment.

Read Case Study

3 ROAS

PetO Pet Supplies

PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.

The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.

I joined the account to drive the account strategy and lift campaign performance.

Read Case Study

3 ROAS

Fillyboo

The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.

Their ROAS was stuck at around 50% (0.5 : 1).

Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.

Read Case Study

MelioGuide

‍MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Read Case Study

Feedmark

‍For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

‍

Read Case Study

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

‍

Read Case Study

Omnium Circus

‍Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

Read Case Study