
The results included millions in reach across influencers and brands ranging in Airbnb, WeWork, influencers like @heyashleyrenne @carly.nogg, 3+% engagement, sales, events.
Developing integrated events, placements and features with Atlanta live event and retreats globally.
My process included developing goals for awareness, reach, and results with Fitness Fuses with Fashion, CREATEIT Summit, and Global retreats for both our brand and influencer marketing and product placement for brands.
Fitness Fuses with Fashion combined UnderArmour, Athleta, Atlanta Communities, Art Institute, Herbalife Nutrition, True Foods Kitchen, and Atlanta Childrens Shelter giving back. I managed influencers integrated into campaigns, content creation, tracking results, as well as content strategy and vision with videos and social media.
This include web page developments, sponsorships, and email launches.
This has continued across our global retreats and brand activations.
The results included millions in reach across influencers and brands ranging in Airbnb, WeWork, influencers like @heyashleyrenne @carly.nogg, 3+% engagement, sales, events.
Branding,Other,Content Marketing,Copywriting,Web Development,Public Relations,Branding
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Please read the Process overview first.
Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.
I provided social media management and email marketing for this client. We worked on brand awareness and took a very product/ service based approach to the marketing strategy since the main goal was to get people to book a service to come into the spa. In the spa and online we push products we knew those customers were loved. We had great success with my social media and email marketing assistance!

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