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The results included millions in reach across influencers and brands ranging in Airbnb, WeWork, influencers like @heyashleyrenne @carly.nogg, 3+% engagement, sales, events.
Developing integrated events, placements and features with Atlanta live event and retreats globally.
My process included developing goals for awareness, reach, and results with Fitness Fuses with Fashion, CREATEIT Summit, and Global retreats for both our brand and influencer marketing and product placement for brands.
Fitness Fuses with Fashion combined UnderArmour, Athleta, Atlanta Communities, Art Institute, Herbalife Nutrition, True Foods Kitchen, and Atlanta Childrens Shelter giving back. I managed influencers integrated into campaigns, content creation, tracking results, as well as content strategy and vision with videos and social media.
This include web page developments, sponsorships, and email launches.
This has continued across our global retreats and brand activations.
The results included millions in reach across influencers and brands ranging in Airbnb, WeWork, influencers like @heyashleyrenne @carly.nogg, 3+% engagement, sales, events.
Branding,Other,Content Marketing,Copywriting,Web Development,Public Relations,Branding
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Snagajob is a leader in the job boards space. I was brought on as a contractor to help them with digital media buying for a new service they were offering. Snagajob Workers allows people to apply to Snagajob, then select shifts they want to work with local companies. On-demand shifts with weekly payouts. I helped determine budgets for various channels, determine what efficiency goals were expected, what channels we should be in, then executed the media buying and optimized to bring down 'cost per applicant' as much as possible.
For Singapore Grand Prix, the tickets always sell out, but the challenge was to sell out as soon as possible, by targeting and reaching those who are more likely to purchase the tickets. This required optimizing the media channels and targeting in order to increase online transactions and reducing the cost per transaction.
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