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The results included millions in reach across influencers and brands ranging in Airbnb, WeWork, influencers like @heyashleyrenne @carly.nogg, 3+% engagement, sales, events.
Developing integrated events, placements and features with Atlanta live event and retreats globally.
My process included developing goals for awareness, reach, and results with Fitness Fuses with Fashion, CREATEIT Summit, and Global retreats for both our brand and influencer marketing and product placement for brands.
Fitness Fuses with Fashion combined UnderArmour, Athleta, Atlanta Communities, Art Institute, Herbalife Nutrition, True Foods Kitchen, and Atlanta Childrens Shelter giving back. I managed influencers integrated into campaigns, content creation, tracking results, as well as content strategy and vision with videos and social media.
This include web page developments, sponsorships, and email launches.
This has continued across our global retreats and brand activations.
The results included millions in reach across influencers and brands ranging in Airbnb, WeWork, influencers like @heyashleyrenne @carly.nogg, 3+% engagement, sales, events.
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This client had more than 20 facilities for treating addiction. They were spending hundreds of thousands of dollars on Google ads in order to drive phone calls, but they had no call tracking and hadn't done any conversion optimization. We created microsites in order to narrowly target their advertising both geographically, as well as by substance (eg alcohol, opiates, benzos, etc). We set up call tracking and started A/B testing. We had a multitude of wins, losses, and iterations to the websites based on our work. But I'm proud to have skyrocketed their revenue with 3 separate A/B tests that EACH increased the conversion rate on their primary goal of a phone call by more than 100% (99% statistically significant).
It was an eight-week engagement to conduct an SEO audit for a section of the client's site. I managed an offshore resource supporting the engagement and used an in-house design specialist to product the final report deliverable for the client. I conducted a range of interviews with the major members of the marketing team to understand internal processes, workflows, marketing persona development and marketing research.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
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