
We hosted a successful open launch party and exceeded over exhibition goals.
The Museum of Pop Culture was creating an exhibition around an important cultural icon, mere months after his death. From the very beginning of his career, Prince worked to create a unique and dynamic professional image. With nearly 50 artifacts, including 25 photos of Prince, 15 Prince-inspired artworks, a Prince guitar, and 2 outfits from the film Purple Rain, this comprehensive gallery allows guests to experience Prince’s unrivaled artistry at key moments in his career.
The challenge for marketing was to create a campaign that would be both honoring to Prince and meaningful to his fans.
See Campaign Creative here: https://portfolio.larabanker.com/portfolio-item/prince-from-minneapolis/
We hosted a successful open launch party and exceeded over exhibition goals.
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I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.
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