Museum of Pop Culture Case Study

The Challenge

The Museum of Pop Culture was creating an exhibition around an important cultural icon, mere months after his death. From the very beginning of his career, Prince worked to create a unique and dynamic professional image. With nearly 50 artifacts, including 25 photos of Prince, 15 Prince-inspired artworks, a Prince guitar, and 2 outfits from the film Purple Rain, this comprehensive gallery allows guests to experience Prince’s unrivaled artistry at key moments in his career.

The challenge for marketing was to create a campaign that would be both honoring to Prince and meaningful to his fans.

See Campaign Creative here: https://portfolio.larabanker.com/portfolio-item/prince-from-minneapolis/

The Process

Directed multichannel marketing campaign strategy and execution, including advertising
Initiated extensive A/B testing for digital advertising campaigns
Focused on ticket sales as the primary KPI

The Solution

We hosted a successful open launch party and exceeded over exhibition goals.

Succeeded in generating the highest ROAS of all time for an exhibition announcement
Exceeded ticket sales goal for opening party by 77% and revenue goal by 24%
Generated the highest engagement of all time on Facebook event, 23% higher than Marvel
A/B tested incentives to see what drives behavior and learned that Prince lyrics out-performed party activities

Website

https://www.mopop.org

Skills Used

Paid Ads,Paid Ads,Paid Ads,Email Marketing,Content Marketing,Marketing Strategy

Industry

Art & Entertainment

Results by the numbers

Get Started

More Case Study

Splice

Main objective was to grow the subscriptions as quickly as possible.

Read Case Study

4 CPI

Health Hero

Heath Hero is a blockchain based health engagement platform that leverages IoT/connected devices and modern DeFi.

They needed help with growing their user base for their NFT based game 'GO!'.

Read Case Study

0.55 ROAS

Hoggs of Fife

A traditional country wear brand that need to modernise, grow sales, and evolve without alienating is more audience.

Read Case Study

Pew Pew Tactical

When Pew Pew Tactical first came to us in December 2017, they had done 600,000 organic visitors the month previous, worth an estimated $160,000. They knew this was their most important acquisition channel, but wanted to pour some gas on the fire.

Read Case Study

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

Read Case Study

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

Read Case Study

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

Read Case Study

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

Read Case Study