Museum of Pop Culture Case Study

The Challenge

The Museum of Pop Culture was creating an exhibition around an important cultural icon, mere months after his death. From the very beginning of his career, Prince worked to create a unique and dynamic professional image. With nearly 50 artifacts, including 25 photos of Prince, 15 Prince-inspired artworks, a Prince guitar, and 2 outfits from the film Purple Rain, this comprehensive gallery allows guests to experience Prince’s unrivaled artistry at key moments in his career.

The challenge for marketing was to create a campaign that would be both honoring to Prince and meaningful to his fans.

See Campaign Creative here: https://portfolio.larabanker.com/portfolio-item/prince-from-minneapolis/

The Process

Directed multichannel marketing campaign strategy and execution, including advertising
Initiated extensive A/B testing for digital advertising campaigns
Focused on ticket sales as the primary KPI

The Solution

We hosted a successful open launch party and exceeded over exhibition goals.

Succeeded in generating the highest ROAS of all time for an exhibition announcement
Exceeded ticket sales goal for opening party by 77% and revenue goal by 24%
Generated the highest engagement of all time on Facebook event, 23% higher than Marvel
A/B tested incentives to see what drives behavior and learned that Prince lyrics out-performed party activities

Website

https://www.mopop.org

Skills Used

Paid Ads,Paid Ads,Paid Ads,Email Marketing,Content Marketing,Marketing Strategy

Industry

Art & Entertainment

Results by the numbers

Get Started

More Case Study

0.2 ROAS

Barton Bands

They have a very extense catalogue with very different price ranges and brands

Read Case Study

Naked French

Michelle wanted to build a Podcast and Instagram community around learning the French language as an adult, as she was living in Paris and found it difficult to access easy resources which would help her acquire fluency faster. She particularly wanted to focus on high quality audio resources.

She wanted to spend $0 in paid marketing, and build the community organically.

Read Case Study

0.27 CPO

Rhone Apparel

Rhone Apparel was a relatively new brand competing in a crowded category. Our challenge was to help them stand out, especially during the busy Q4 season where they had steep goals and investor expectations.

Read Case Study

0.2 CPL

Vaziri Law Firm

Client wanted to target Spanish and English speakers for the entire state of California for personal injury. The areas of practice covered, auto accidents, pedestrian, rideshare, dog bites, slip & falls, medical malpractice and other areas of person injury.

Read Case Study

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Read Case Study

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

Read Case Study

Idahoan

‍Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

Read Case Study

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

Read Case Study