We hosted a successful open launch party and exceeded over exhibition goals.




  • Succeeded in generating the highest ROAS of all time for an exhibition announcement
  • Exceeded ticket sales goal for opening party by 77% and revenue goal by 24%
  • Generated the highest engagement of all time on Facebook event, 23% higher than Marvel
  • A/B tested incentives to see what drives behavior and learned that Prince lyrics out-performed party activities
0.52
ROAS

Lara B.

Mayple Vetted

expert

The Challenge

The Museum of Pop Culture was creating an exhibition around an important cultural icon, mere months after his death. From the very beginning of his career, Prince worked to create a unique and dynamic professional image. With nearly 50 artifacts, including 25 photos of Prince, 15 Prince-inspired artworks, a Prince guitar, and 2 outfits from the film Purple Rain, this comprehensive gallery allows guests to experience Prince’s unrivaled artistry at key moments in his career.


The challenge for marketing was to create a campaign that would be both honoring to Prince and meaningful to his fans.


See Campaign Creative here: https://portfolio.larabanker.com/portfolio-item/prince-from-minneapolis/

The Process

  • Directed multichannel marketing campaign strategy and execution, including advertising
  • Initiated extensive A/B testing for digital advertising campaigns
  • Focused on ticket sales as the primary KPI

The Solution

We hosted a successful open launch party and exceeded over exhibition goals.




  • Succeeded in generating the highest ROAS of all time for an exhibition announcement
  • Exceeded ticket sales goal for opening party by 77% and revenue goal by 24%
  • Generated the highest engagement of all time on Facebook event, 23% higher than Marvel
  • A/B tested incentives to see what drives behavior and learned that Prince lyrics out-performed party activities
Skills Used

Paid Ads,Paid Ads,Paid Ads,Email Marketing,Content Marketing,Marketing Strategy

Industry

Art & Entertainment

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