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I turned over 44% subscribers into paying customers while recovering lost sales.
I also built advanced flow which really helped with customer experience - great implementation long-term growth strategies.
Within 3 months the email work produced INCREDIBLE ROI.
As the My Eflie business grew, they were neglecting email marketing.
They didn't have the right skills to take our email marketing to the NEXT level. This is why they decided to hire me.
We tailored unique and efficient marketing strategies to reach the right customers at a much lower cost than traditional marketing methods.
We helped them with copywriting, content creation, drip sequences, email marketing automation, performance reporting and email deliverability optimization.
After our initial meeting, I went in and did in-depth market research, and created a customer avatar.
I then wrote the copy for a series of email flows. The copy was engaging, exciting, and topical, exactly what the client was looking for.
After approval, the I set up all the flows in Klayvio, making sure there were no mistakes as these flows and segments can be quite complex.
They set them live and immediately saw results!
I also helped them with deliverability, making sure all the emails were landing in the inbox and not spam.
I turned over 44% subscribers into paying customers while recovering lost sales.
I also built advanced flow which really helped with customer experience - great implementation long-term growth strategies.
Within 3 months the email work produced INCREDIBLE ROI.
Copywriting,Email Marketing
Beauty
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In a often mis-understood market and a subject that is regarded as taboo. My role was to challenge and inspire more creative and innovative thinking, leading to better results from paid-for media channels.
Calian is a large B2B/B2G professional services company, publicly traded on the Toronto Stock Exchange. When I started with Calian in early 2019, they had a Drupal 7 website that had been somewhat neglected and had technical issues, and the design and content were overall unimpressive, and not representative of a strong brand with an umbrella of highly specialized solutions. They were also lacking a social media strategy, appropriate analytics tracking, marketing automation and a modern CRM solution.
This account was struggling with shopping before we took over, but once we got the feed cleaned up and a better structure in place, we were able to scale shopping revenue by over 5000% YOY. We were also able to improve the account's overall ROAS by over 60% YOY. This had a huge impact on their business and ultimately allowed them to grow more.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
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