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I turned over 44% subscribers into paying customers while recovering lost sales.
I also built advanced flow which really helped with customer experience - great implementation long-term growth strategies.
Within 3 months the email work produced INCREDIBLE ROI.
As the My Eflie business grew, they were neglecting email marketing.
They didn't have the right skills to take our email marketing to the NEXT level. This is why they decided to hire me.
We tailored unique and efficient marketing strategies to reach the right customers at a much lower cost than traditional marketing methods.
We helped them with copywriting, content creation, drip sequences, email marketing automation, performance reporting and email deliverability optimization.
After our initial meeting, I went in and did in-depth market research, and created a customer avatar.
I then wrote the copy for a series of email flows. The copy was engaging, exciting, and topical, exactly what the client was looking for.
After approval, the I set up all the flows in Klayvio, making sure there were no mistakes as these flows and segments can be quite complex.
They set them live and immediately saw results!
I also helped them with deliverability, making sure all the emails were landing in the inbox and not spam.
I turned over 44% subscribers into paying customers while recovering lost sales.
I also built advanced flow which really helped with customer experience - great implementation long-term growth strategies.
Within 3 months the email work produced INCREDIBLE ROI.
Copywriting,Email Marketing
Beauty
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They were a small startup with a large in-person network, but not a lot of digital presence. They had just launched their website, but didn't have any marketing or understand a lot of the basics of running an e-commerce store.
I was brought on specifically to start and implement their email marketing as well as be a trusted advisor in all other realms of their marketing: social media, paid advertising, SEO, and UX.
In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.
Created a web-based lead funnel for colocation, hosting services and managed services that previously did not exist for the company.
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