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The main challenge in this role was scaling. Although CPO was improved, the scale was more significant and we managed to hit all time high within few weeks.
I was leading social acquisition channel team
A lot of test for creative, different ad types, beginning of Instagram advertising.
The main challenge in this role was scaling. Although CPO was improved, the scale was more significant and we managed to hit all time high within few weeks.
Paid Ads,Paid Ads
Style & Fashion
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GROWING A SOCIAL COMMUNITY IN A NICHE MARKET
An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.
COMPANY OVERVIEW
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
INTRODUCTION
Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOLUTION
Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.
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