The main challenge in this role was scaling. Although CPO was improved, the scale was more significant and we managed to hit all time high within few weeks.

0.2
CPO

The Challenge

I was leading social acquisition channel team

The Process

A lot of test for creative, different ad types, beginning of Instagram advertising.

The Solution

The main challenge in this role was scaling. Although CPO was improved, the scale was more significant and we managed to hit all time high within few weeks.

Skills Used

Paid Ads,Paid Ads

Industry

Style & Fashion

Results by the numbers

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More Case Study

0.12

ROAS

Living Tea

- Increase the website's low conversion rate

- Increase revenue from < $1000 a day to > $1000 a day

- Run lower frequency campaigns because customers were complaining about seeing too many ads

Raise Giving

They wanted to have a landing page for one of their event and an improvement of their website

Prehired

  • To begin, we did a comprehensive needs analysis - uncovering which pages would need to be added, and how we could structure the site so the team could continue to iterate on it.


  • Next, we began devising the design system - how would the visual identity of the brand evolve to reflect this new direction?


  • Finally, with these assets in hand - we planned out the entire sitemap and URL structure, so everyone knew what the final site would entail. From there, we were off to the races!

Lyst

Lyst are a global fashion affiliate.

Their challenge was to understand the search intent of their inventory so that they could optimise it for Google either by merging search categories or by leaving them unmerged.



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