
The main challenge in this role was scaling. Although CPO was improved, the scale was more significant and we managed to hit all time high within few weeks.
I was leading social acquisition channel team
A lot of test for creative, different ad types, beginning of Instagram advertising.
The main challenge in this role was scaling. Although CPO was improved, the scale was more significant and we managed to hit all time high within few weeks.
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PROBLEM:The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally. They wanted to increase sales by tapping into a new digital marketing channel.
Start-up bridal industry trying to break-into a stuffy, non-dynamic industry owned by a couple of heavy hitters

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