The main challenge in this role was scaling. Although CPO was improved, the scale was more significant and we managed to hit all time high within few weeks.

0.2
CPO

The Challenge

I was leading social acquisition channel team

The Process

A lot of test for creative, different ad types, beginning of Instagram advertising.

The Solution

The main challenge in this role was scaling. Although CPO was improved, the scale was more significant and we managed to hit all time high within few weeks.

Skills Used

Paid Ads,Paid Ads

Industry

Style & Fashion

Results by the numbers

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More Case Study

2.32

CPL

Bravo Telecom

They wanted to get more customers through Google advertising

Northeastern University

0.35

CPO

Umami Cart

  • Developing a holistic growth plan that took all paid channels into consideration and balancing with organic channels
  • Driving a net positive ROAS on Facebook and finding success with non-dynamic ad formats
  • Scaling Google search


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