They were getting leads but only from word of mouth

Client was having issues driving traffic to their website and having users contact them for their services. No way to measure traffic and engagement.

At ConvertKit, I focused on building educational content in the form of emails, short-form social media videos, courses, and webinars. The unique challenges I faced revolved around keeping up with the consistently-changing digital economy in order to know the best content to teach and the purpose behind it.

It led to a lot of weekly research, interviews, and constantly making adjustments where necessary to ensure I was catering to our target audience.

Build an online store and social media and online community that in turn, turns into online customers.