Natural Health Centers provides a broad range of wholistic, natural treatments for a variety of ailments, illnesses and diseases. Clearly defining what the company does and presenting that for potential patients was the greatest challenge, since they help with so many different conditions.
By interviewing the doctors and staff of the center we were able to get an in-depth understanding of Natural Health's service capabilities, their preferred patient profile and the services they excel at.
Translating these into powerful landing pages which educate and bring patients to an understanding that NHC can help them treat their condition without compromising their desire for a clearner, more natural approach.
Connecting with patients at their time of need presents a unique opportunity to build trust and understanding. By stduying the search landscape around each of the conditions that NHC specializes in, we were able to build search campaigns that perfectly brought searcher and provider together resulting in a profitable new acquisition channel for NHC.
Paid Ads,Copywriting,Marketing Strategy,Branding
Health & Wellness
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As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.

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