Natural Health Centers provides a broad range of wholistic, natural treatments for a variety of ailments, illnesses and diseases. Clearly defining what the company does and presenting that for potential patients was the greatest challenge, since they help with so many different conditions.
By interviewing the doctors and staff of the center we were able to get an in-depth understanding of Natural Health's service capabilities, their preferred patient profile and the services they excel at.
Translating these into powerful landing pages which educate and bring patients to an understanding that NHC can help them treat their condition without compromising their desire for a clearner, more natural approach.
Connecting with patients at their time of need presents a unique opportunity to build trust and understanding. By stduying the search landscape around each of the conditions that NHC specializes in, we were able to build search campaigns that perfectly brought searcher and provider together resulting in a profitable new acquisition channel for NHC.
Paid Ads,Copywriting,Marketing Strategy,Branding
Health & Wellness
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Stock Fragrance sell professional fragrance oils to DIY candle makers or soap makers etc. This audience are a very engaged audience specifically on Facebook and Pinterest, so finding the audience was easy but convincing them to spend top dollar on the best quality fragrance oils, in bulk was harder. We spent alot of time on education, building brand awareness and website traffic, we then followed up with a lead gen campaign with a lead magnet that offered free smelling samples and this made all the difference. We had an audience that was primed to convert and offering a lead that was useful to them and convinced them to buy was a win for everyone.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.