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CPL went from up to $1.9K (initially) to less than $200. Deals generated exceeded $100K during that period.
expert
The client was looking to get more leads via Google Ads and Microsoft Ads (Bing) but they are in an extremely competitive market.
The client is in an extremely competitive market and was looking for new leads to grow their business. They were using Unbounce to capture leads but the page needed a little bit of tweaking. Calendly was also integrated on the thank you page to make it easier for leads to schedule a call with their sales team. A lot of work was done around keywords and copy as well.
CPL went from up to $1.9K (initially) to less than $200. Deals generated exceeded $100K during that period.
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Technology
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I had a wonderful experience working with Vakilsearch in promoting their brand through different social media channels. Since Vakilsearch was a legal service provider, I learnt the techniques and tactics often used to promote such brands. Having worked with a B2C company, I would be analysing their customers' problems and stress upon them in offering good and best deals. India is a diversified country and thus, every state has different protocols, regulations and law system, nevertheless, the fundamental lies the same. For instance, the GST registration process varies in each state. The terms and jargons mentioned were challenging, however, in due course, I became an expert in writing more than 20 service pages and 200+ blogs for them.
