CPL went from up to $1.9K (initially) to less than $200. Deals generated exceeded $100K during that period.

0.73
CPL

Lisa J.

Mayple Vetted

expert

The Challenge

The client was looking to get more leads via Google Ads and Microsoft Ads (Bing) but they are in an extremely competitive market.

The Process

The client is in an extremely competitive market and was looking for new leads to grow their business. They were using Unbounce to capture leads but the page needed a little bit of tweaking. Calendly was also integrated on the thank you page to make it easier for leads to schedule a call with their sales team. A lot of work was done around keywords and copy as well.

The Solution

CPL went from up to $1.9K (initially) to less than $200. Deals generated exceeded $100K during that period.

Skills Used

Paid Ads,Paid Ads

Industry

Technology

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