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CPL went from up to $1.9K (initially) to less than $200. Deals generated exceeded $100K during that period.
The client was looking to get more leads via Google Ads and Microsoft Ads (Bing) but they are in an extremely competitive market.
The client is in an extremely competitive market and was looking for new leads to grow their business. They were using Unbounce to capture leads but the page needed a little bit of tweaking. Calendly was also integrated on the thank you page to make it easier for leads to schedule a call with their sales team. A lot of work was done around keywords and copy as well.
CPL went from up to $1.9K (initially) to less than $200. Deals generated exceeded $100K during that period.
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Technology
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Adia is a global leader in on-demand staffing and workforce planning. Total queries around ‘on-demand staffing’ have been steadily on the rise, and as a result Google had modified its platform policies around employment in personalized ads. The challenge was to assist Adia in capturing this increased search demand, while maintaining proper compliance within Google’s changing regulatory landscape.
In the beginning of our project the only challenge was the testing to see what worked for her accounts and the platforms we would be using. We use Pinterest, Instagram, Facebook, and TikTok. Throughout this trial and error process I was able to determine a good mix of what worked and what didn't. Once we were consistent for three months, we saw massive success.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
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