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CPL went from up to $1.9K (initially) to less than $200. Deals generated exceeded $100K during that period.
The client was looking to get more leads via Google Ads and Microsoft Ads (Bing) but they are in an extremely competitive market.
The client is in an extremely competitive market and was looking for new leads to grow their business. They were using Unbounce to capture leads but the page needed a little bit of tweaking. Calendly was also integrated on the thank you page to make it easier for leads to schedule a call with their sales team. A lot of work was done around keywords and copy as well.
CPL went from up to $1.9K (initially) to less than $200. Deals generated exceeded $100K during that period.
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I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).
I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:
I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok
Lots of client accounts to manage, long evening, lots of reporting but exciting work!
increase reservation and optimized marketing funnels and sales processes to increase bookings
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