
CPL went from up to $1.9K (initially) to less than $200. Deals generated exceeded $100K during that period.
The client was looking to get more leads via Google Ads and Microsoft Ads (Bing) but they are in an extremely competitive market.
The client is in an extremely competitive market and was looking for new leads to grow their business. They were using Unbounce to capture leads but the page needed a little bit of tweaking. Calendly was also integrated on the thank you page to make it easier for leads to schedule a call with their sales team. A lot of work was done around keywords and copy as well.
CPL went from up to $1.9K (initially) to less than $200. Deals generated exceeded $100K during that period.
Paid Ads,Paid Ads
Technology
Put your e-mail in and we'll arrange a consultation call for you
Calian is a large B2B/B2G professional services company, publicly traded on the Toronto Stock Exchange. When I started with Calian in early 2019, they had a Drupal 7 website that had been somewhat neglected and had technical issues, and the design and content were overall unimpressive, and not representative of a strong brand with an umbrella of highly specialized solutions. They were also lacking a social media strategy, appropriate analytics tracking, marketing automation and a modern CRM solution.

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.